Hi , Thank you for doing this! I have a PMM background from about 5 years ago ( for about 3 years) , then worked in more general marketing roles ( like demand gen) for a couple of years, went to bschool and now I’m in a pricing role - which is not exactly PMM. I want to make the pivot back into PMM . How can I leverage what I am doing currently and what I have done in the past, to take on a messaging, positioning and enablement PMM role ?

Hello! I would say that you're continuing to build on a strong PMM base given the pivot from product marketing into a more general role. When considering new roles that are back in a specialization, I'd encourage you to focus on the following facets of PMM in your resume:

• Data-driven decision making

• Influencing the roadmap

• Segmentation

• Messaging and positioning

• R&D: competitive, market, customer intelligence

Showcase how in your past roles you've been able to impact the aforementioned areas and help businesses hit their north star goals. Once you get to the interview stage, ensure you prepare answers using the STAR interview method:

• Situation: Describe the context or background of the situation. 

• Task: Explain what you were required to do or your responsibilities. 

• Action: Describe the steps you took to fix the situation. 

• Result: Explain the outcome of your actions and what you learned from the experience. You can use numbers or hard data to illustrate the results. 

The STAR method helps ensure that your answer is comprehensive and covers all the points the interviewer is looking for. Align your experience to PMM competencies and articulate HOW (via STAR) to stick the landing on your next PMM role.