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Hi , Thank you for doing this! I have a PMM background from about 5 years ago ( for about 3 years) , then worked in more general marketing roles ( like demand gen) for a couple of years, went to bschool and now I’m in a pricing role - which is not exactly PMM. I want to make the pivot back into PMM . How can I leverage what I am doing currently and what I have done in the past, to take on a messaging, positioning and enablement PMM role ?

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  1. Amanda Groves
    Amanda Groves

    Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y

    Hello! I would say that you're continuing to build on a strong PMM base given the pivot from product marketing into a more general role. When considering new roles that are back in a specialization, I'd encourage you to focus on the following facets of PMM in your resume: Data-driven decision making Influencing the roadmap Segmentation Messaging and positioning R&D: competitive, market, customer intelligence Showcase how in your past roles you've been able to impact the aforementioned areas ...Read More

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