Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
There are a few things that have helped my career in PMM. I have a journalism background so having a keen sense of asking questions to answer the five Ws: who, what, where, when why—has helped me develop targeted messaging, positioning, and push back when needed as it relates to market readiness of a new product. I also think having empathy, curiosity, and strong active listening skills are extremely important to developing a strong voice of the market. These traits also help with influencing st ...Read More
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