What are some critical skillsets that are important to building your career in Product Marketing?
1 Answer
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • September 4
There are a few things that have helped my career in PMM. I have a journalism background so having a keen sense of asking questions to answer the five Ws: who, what, where, when why—has helped me develop targeted messaging, positioning, and push back when needed as it relates to market readiness of a new product. I also think having empathy, curiosity, and strong active listening skills are extremely important to developing a strong voice of the market. These traits also help with influencing stakeholders, fostering collaboration, and ultimately being the CMO of the product lines you serve as a PMM.
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