How do you communicate product marketing achievements upwards and build visibility?

Question

Diana Smith · Accepted Answer

We match internal promotion based on the level of the product announcement. Small updates are little features that mostly existing customers are excited about. Medium upd...

Priyanka Srinivasan · Answer

I love this question. I’ll step away from PMM for a minute and say - regardless of what function you’re in at a company, you should be championing yourself and your team ...

Sarah Din · Answer

Internal comms is sometimes undervalued, but in my opinion, it is one of the most important parts of a PMM's role, especially because product marketing is one of the very...

Leah Brite · Answer

Internal comms are so key given the highly xfn role of PMM. I’ve also found them crucial given that some of the outcomes PMMs drive are less tangible than some functions ...

Jack Wei · Answer

Internal newsletters, revenue org all-hands, relevant slack channels, and team-specific meetings. Of course, not every activity is shared through every channel. Dependin...

Rachel Weber Callaway · Answer

This is a common issue for sure, and a tough one. I've seen my team have the most success when they're truly embedded and trusted by their cross-functional product partne...

Suyog Deshpande · Answer

Why do you want to communicate updates and activities? If the goal is to communicate just the work the team has been doing, then I don't think that you should be communi...

Christine Sotelo-Dag · Answer

I think this depends largely on the size of an update - and the audience.  For our largest releases, they are communicated early and often - to drum up excitement. Throug...

Rekha Srivatsan · Answer

Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. ...

Lauren Hakim · Answer

Great question. At Zendesk, we do a lot of monthly/quarterly syncs with product leadership, sales leadership, marketing leadership, etc to discuss top programs and commun...

Lindsey Weinig · Answer

Marketing your accomplishments is critical! It is epecially important to align leadership expectations with reality since product marketing roles and responsiblities can ...

Catlyn Origitano · Answer

We are a slack heavy company. So we have our own announcement channel for all things Marketing that I actually started so that we could share our updates!  We also do qu...

Jam Khan · Answer

The key here is consistency. Find a channel that works and stick to it. Else it becomes to fractured and fragmented. You can use a slack channel, you can have a dedicated...

Candice Sparks · Answer

One of the key challenges with communicating product marketing achievements is often times there are less concrete KPIs. For example, demand gen is looking at MQLs and sa...

Tracy Montour · Answer

It depends on the size of your company. This will become more challenging as the size of the company scales. At a company with less than 200 employees it is pretty easy t...

Kuber Sharma · Answer

One of the most underrated ways PMMs build upward visibility is through analyst relations. Not because executives read Gartner reports (though they do), but because the A...

Madison Leonard · Answer

I'm a huge fan of slack messages. I usually create a public slack channel and add key stakeholders to it. I'll bookmark resources to the top for easy self-serve access. T...

LaShaun Williams · Answer

Tying your work to tangible outcomes, specifically those related to product growth and revenue, and socializing it has worked well for me. Here's my approach: Have a rev...

How do you communicate product marketing achievements upwards and build visibility?

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