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How can a technical documentation team best support product marketing for AI products

Neel Patel
Asana Head of AI & Platform, Product MarketingSeptember 18

We've seen our technical teams really lean in to help with customer-facing documentation, fact sheets, resource guides, etc. Essentially, an enablement partner to PMM across a few areas:

  1. Validating documentation: for many of our customers, understanding what data AI has access to, how it interacts with that data, and when/where is it shared with LLM partners is what we're often fielding. Our technical documentation team has helped us create very clear diagrams, wireframes, and fact sheets that break all of this down for a customer to easily self-serve/understand.

  2. Supporting customer inquiries: our technical documentation team is comprised of product, security, privacy, and legal teams who we've built into a "tiger team" for strategic customer calls/inquiries where their expertise will help with the evaluation process.

  3. How-to videos/public forums: this team also supports some of our campaigns where they're able to directly join a Q&A expert forum with customers to answer their questions, break things down, and just reassure audiences as they evaluate new technologies.

This group is incredibly important to an organization, and often on the frontlines with PMM enabling our global sellers/field teams. An integral partnership for bringing AI products to market.

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