Question Page

How can a technical documentation team best support product marketing for AI products

Neel Patel
Neel Patel
Asana Head of AI & Platform, Product MarketingSeptember 19

We've seen our technical teams really lean in to help with customer-facing documentation, fact sheets, resource guides, etc. Essentially, an enablement partner to PMM across a few areas:

  1. Validating documentation: for many of our customers, understanding what data AI has access to, how it interacts with that data, and when/where is it shared with LLM partners is what we're often fielding. Our technical documentation team has helped us create very clear diagrams, wireframes, and fact sheets that break all of this down for a customer to easily self-serve/understand.

  2. Supporting customer inquiries: our technical documentation team is comprised of product, security, privacy, and legal teams who we've built into a "tiger team" for strategic customer calls/inquiries where their expertise will help with the evaluation process.

  3. How-to videos/public forums: this team also supports some of our campaigns where they're able to directly join a Q&A expert forum with customers to answer their questions, break things down, and just reassure audiences as they evaluate new technologies.

This group is incredibly important to an organization, and often on the frontlines with PMM enabling our global sellers/field teams. An integral partnership for bringing AI products to market.

1157 Views
Influencing the Product Roadmap
Thursday, December 12 • 12PM PT
Influencing the Product Roadmap
Virtual Event
Austin Ng
Calvina Cheng
Alistair Gibson
+108
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Jeff Hardison
Calendly VP of Product Marketing
Meghan Keaney Anderson
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Mike Berger
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo