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How does AI play into product marketing at companies where AI is not at the core of their strategy?

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4 Answers
AI and Product Marketing
  1. Neel Patel
    Neel Patel

    Anthropic Enterprise & Solutions Marketing • 1y

    I've recently been reading more in Gartner’s Hype Cycle for Emerging Technologies report that last year was all about the “Peak of Inflated Expectations” with the rise of LLMs and promise of Co-pilots—or as I like to call it, "the year of AI billboards on every city corner!" And now, we're in this "Trough of Disillusionment" where we're trying to find 1-2 clear applications of AI within organizations. But if we fast forward past those stages, you'll see we soon turn to a "Slope of Enlightenment" ...Read More

    1,487 Views
  2. Charlotte Evans Will
    Charlotte Evans Will

    Peregrine Vice President of Product Marketing • 1y

    Per my answers to the other questions here, there are loads of use cases for AI even if you’re not at an AI forward company. The most helpful AI will be tech that’s integrated into your workstreams and data so that’s probably your biggest barrier. But you can still benefit quite a bit from using “off the shelf” AI like ChatGPT to help you refine your messaging, research new segments, brainstorm naming options and more.

    841 Views
  3. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    Neel, Charlotte, and Ahmed have covered the "AI as a workflow tool" angle well. The frame I would add is about sequencing. For PMMs at companies where AI is not central to the product, there are actually two separate conversations happening, and conflating them creates confusion. The first is internal: AI as a PMM productivity tool. This works regardless of what your product does. Competitive intel synthesis, customer language extraction from call transcripts, messaging QA, battlecard generation ...Read More

    353 Views
  4. Ahmed Elyamany
    Ahmed Elyamany

    axcieve.com Product marketing and GTM strategy manager • 1y

    I believe Product Marketing Managers are expected to do more with AI, engaging customers with quality, really achieving the dream of right message, right place, and time. Core areas in my view are:

    1. Content creation,

    2. Competitive intelligence,

    3. Predictive analytics,

    4. and Cross-functional coordination

      I am writing about it here: I listed few use cases and tools here: https://open.substack.com/pub/ahmedelyamany/p/ai-powered-product-launches

    240 Views

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