How are you leveraging AI as a product marketer for your competitive intelligence program?

We are using AI for our competitive intelligence program in two ways right now: 

(1) product intelligence for competitive offerings

Rather than manually build and maintain feature lists for our competitors which then immediately get out of date, we have an internal answer bot that will scrap the web to answer whether a competitor has xyz feature. Any seller can submit a prompt to our answer bot which greatly reduces the burden on PMM fielding repetitive questions.

(2) the tl;dr for real time competitive intelligence

AI can not only keep you abreast of what’s happening, but also distill the noise into the key messages that matter for your world. AI tools today help aggregate and synthesize announcements for you to pass on to product and the field. While I find that you still need a human expert to analyze the potential impact of a given announcement to your business, AI can help do a lot of the upfront aggregation and distillation for you.