How are you leveraging AI as a product marketer for your competitive intelligence program?
Interested to know how folks have built out an operational strategy for the collection, analysis, and distribution of competitive intelligence using AI (custom GPTs or LLMs)
4 Answers
Lovable Head of Product Marketing • 8mo
Great question and one of the best use cases I've seen for AI within PMM. Always-on signal capture → exec summaries. We monitor competitor sites, pricing, release not...
11282 Views
Peregrine Vice President of Product Marketing • 1y
We are using AI for our competitive intelligence program in two ways right now: (1) product intelligence for competitive offeringsRather than manually build and maintain ...
985 Views
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Slack Senior Product Marketing Lead, Growth | Formerly LinkedIn, Sounder • 7mo
One way I've used AI for competitive intelligence is to build social listening agents that scrape and analyze trends on Reddit, LinkedIn, and X to inform our marketing st...
244 Views
Docker Principal PMM | Formerly AWS, Salesforce, startups • 4mo
Others captured the value of always-on competitive: real-time updates on the competitor and market (hourly, not monthly) has been helpful to create stories that are fresh...
185 Views
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