How have you effectively leveraged AI tools to create messaging?

I guess I'll have to pile on the Chat GPT bandwagon! But I will also say that we haven't used Chat GPT to create messages as much as we have used it to fine tune them, and to help with voice and tone. Some PMMs struggle with brevity and I've found Chat GPT helpful to take longer messages and skinny them down into something short, punchy and memorable. But you've got to start with the raw goods first and then let AI do the heavy lifting.

This is a really interesting question and one that I anticipate will change quickly as AI tools evolve in their capabilities and become more mainstream.

I have not used any LLMs specifically to create messaging from scratch, but I have used LLMs to help me explore different tones of a certain message or to help me come up with a couple of options of ways to turn a phrase that I then go test with users. I also have some ideas of how to use genAI creative tools to help me put messaging easily into creative mediums that I then can go test with users. I already test with landing pages, but am excited to show mock videos for example too.