Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
The best way to balance research, content and GTM needs is to make sure you're not pursuing any area (research and content, in particular) for it's own sake - it's sometimes super easy to fall into a task sinkhole and lose sight of the larger goal. Make sure you have a mental model where the activities all nest under a couple of top-level goals, you have to keep that hierarchy and parent-child relationship in mind so as to not get lost in the flurry of work. If you're doing research, make sure y ...Read More
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