Question Page

Is it possible to continue to grow to an executive role as a product marketer? Are there some industries that are better suited than some others? What about growing into a marketing leadership role?

Candace Marshall
Candace Marshall
Zendesk Senior Director of AI Product Marketing | Formerly LinkedInMay 9

Absolutely. In fact, there are numerous CMOs who came up the ranks through product marketing. Take a look at ex-Salesforce product marketing leaders - many of them have gone on to become CMOs of public and private companies across various sizes. To grow into a marketing leadership role, consider flexing your muscles in other marketing functions - demand gen, for instance, is also a highly sought-after marketing skill set. P.S. it's easier to make this move internally vs. getting hired as a demand-gen marketers having never done it before :)

1515 Views
Influencing the Product Roadmap
Thursday, December 12 • 12PM PT
Influencing the Product Roadmap
Virtual Event
Jesse Prier
Sean Roland
Divya Laul
+96
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Jeff Hardison
Calendly VP of Product Marketing
Mike Berger
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo
Meghan Keaney Anderson
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications