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Product Marketing Skills
We are standing up a new competitive intelligence function at my current company. What do you consider must-haves?
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. So my question is- how do you recommend working in my soft skills and their importance in the job interview when not directly asked? I usually try to highlight within the context of my “STAR” stories.
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
VP Product & Customer Marketing at Observe.AI | Formerly Clari, Vendavo, Amdocs • January 28
Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • February 28
Head of Product Marketing, Collaboration SaaS at Cisco | Formerly Adobe, Samsung, Verifone • February 16
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
What soft skills are must-haves for product marketers in your experience apart from diplomacy, curiosity, and empathy?
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • July 23
What are mistakes product marketers make when trying to influence the roadmap that end up damaging their relationship with product managers?
Senior Vice President, Product Marketing at BetterUp | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • October 26
When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?