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Product Marketing 30/60/90 Day Plan
Product Marketing Career Path
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Product Marketing Productivity Hacks
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Product Marketing Skills
8 Answers
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • November 17
I'm going to admit upfront that I answered this in a previous AMA, so I'll copy and paste that same answer here. A year later, I can truly say that these continue to be the things I think are most important for a PMM to have. Almost all hard PMM skills can be taught, but these soft skills are muc......Read More
1916 Views
8 Answers
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • November 19
The ideal candidate will have both but that’s often not possible. For me personally, I think the soft skills are far more important. Especially at the more junior and even mid-management levels, the hard skills can be taught. The soft skills are much more difficult to teach. As an executive, you......Read More
749 Views
What advice do you have for recent graduates that want to go straight into product marketing?
Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?
8 Answers
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • November 19
Written and oral communication are probably the most important skills you can develop, as they will help you get a foot in the door early in your career and also will continue to be useful throughout your whole career. Going straight into product marketing without any background in it is difficu......Read More
785 Views
How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
13 Answers
John Gargiulo
Airbnb Head of Global Product Marketing • November 30
It's funny, I've been working on a deck looking at exactly this question. It's fascinating how much it varies from company to company. We're moving to a place where the distinctions between product marketing and brand marketing are becoming increasingly blurry. Think of it as simply different pro......Read More
16788 Views
What should I do when I don't think that the feedback from my boss is correct and how do I approach it?
I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback.
7 Answers
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • November 19
I admit, that’s a tough one. When you say ‘critical’ feedback, I hope it’s still constructive rather than just tearing you down. 1) If the feedback is just criticism, it’s time to move on to a new boss. It’s not your job to mentor your boss on how to work positively with people. 2) If the feedba......Read More
690 Views
6 Answers
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • November 19
While interviewers focus on your response to the hard skills question, they are simultaneously evaluating your soft skills as well. Generally, they are evaluating your EQ and your communication skills, your ability to interpret questions and think critically in real time, and your ability to prov......Read More
1219 Views
3 Answers
Liz Tassey (she/her)
Blueocean.ai VP of Marketing • July 8
I love the data debate. A couple of my favorite quotes: "If you torture the data long enough, it will confess to anything" - Ronald Coase. "If I had asked people what they wanted, they would have said faster horses" - maybe Henry Ford I dont think it's an either-or answer. Data is obviousl......Read More
535 Views
1 Answer
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • June 15
* Communication and executive presence (and if in a management role, delegation). * As one moves into more senior PMM roles, it becomes more about the softer skills (you already know how to do the core job!) * In a senior role, your success depends a lot on how well you can communicate......Read More
454 Views
5 Answers
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • November 19
I’d say it’s not just the sales team, but executives also. The #1 rule to remember is that people are busy so they prioritize based on subject lines and skim on the first pass if they do open your email. So when it’s an extra-ordinary email that needs action, I follow the below format because it......Read More
728 Views
2 Answers
Liz Tassey (she/her)
Blueocean.ai VP of Marketing • July 8
A good competitive intelligence function starts with great listening. Engaging your frontline (both sales AND customer success...why you are losing deals is good insight, but why you are losing customers is incredibly powerful), win/loss reports, gleaning insights from your customer experience an......Read More
624 Views