Product Marketing Skills
OpenAI Head of Product Marketing, API Platform • 1y
I am constantly learning new ways to use AI to be more efficient and impactful as a PMM, just like the rest of this PMM community. A few things I've found to be helpful:P...
19550 Views
How does an MBA help you in your product marketing career? Is an MBA necessary to advance in PMM in 2025? Why or why not?
I’m curious why so many Sr. PMM job postings use the words “MBA preferred” in their job descriptions, yet almost 30+ PMMs I’ve talked to say that an MBA is not necessary to advance in your career. For those who have an MBA, why did you pursue it, has it helped you advance (and in what way - $$, title, opportunity), and what were the trade offs of going full time (assuming you went full-time) while putting your career on hold? Thanks for your (relevant) insights.
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 2mo
I have a Duke MBA, and my honest answer is: it was valuable but not in the ways the job postings imply.The MBA didn't teach me positioning, messaging, or how to build a c...
235 Views
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Deel Head of Global Marketing + Expansion • 5y
There are multiple ways I'd suggest doing this. One approach is to use the current area that you're focused on i.e. sales enablement, and how you can use your knowledge a...
1138 Views
What are the best resources to stand me out as a Product Marketing Lead role after being a PMM for a while?
I was a PMM before being made a PML. I suspect that I might still be functioning as a PMM.
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
This is a paradox of career advancement: as you move up in your career, the skills that got you promoted aren't always the skills you need to be successful at the next le...
812 Views
Confluent Staff Product Marketing Manager | Formerly MongoDB, Pega • 4mo
As others have said, a blanket answer is hard. Like the job itself, this answer needs nuanced communication. However, I have a background in B2B SaaS focused on technical...
247 Views
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ServiceNow VP, Product Marketing - CRM • 1y
I don't know if the skills change dramatically, and that prob feels counterintuitive. Of course, if you're going for an AI PMM role, you need to know the space in depth. ...
1990 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
I have learned that you will not get an idea prioritized, especially if you need resources by just asking for it and waiting. Let me explain further on what I expect from...
577 Views
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I've found these three skills to be most important for PMMs to develop -
Customer obsession: PMMs are the stewards of the customer within the Marketing organization. Be...
1105 Views
Anthropic Product Marketing - Research • 10mo
Executive presence means being clearer and more concise in your communications.Leaders don't have a lot of time. Usually product marketers know all the details, but execu...
695 Views
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I believe that learning about PMM starts with a good dose of curiosity about how people learn about, think about, and ultimately make a decision about a product! My own p...
1367 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
I have a great Martech stack today but if I just strip it down to the PMM tooling:Highspot for sales enablement contentJira Product Discovery is our Content Management Sy...
514 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
See "Major setbacks and struggles while executing your ideas." answer.
505 Views
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I agree that it seems like there are significant developments in AI nearly every day! To stay up to speed, I do the following -
Follow AI thought leaders on LinkedIn (...
1694 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 10mo
Asked Claude again, because why not!Become an AI power user immediately - Master the current tools and stay current with new ones. The PMMs who embrace AI as a productivi...
591 Views
ServiceNow VP, Product Marketing - CRM • 1y
This one has to start with clear, shared goals/OKRs. You have to understand what the product team is on the hook for and figure out how your work aligns. Some product lea...
1291 Views
SurveyMonkey Senior Product Marketing Manager | Formerly HubSpot • 7mo
From my own experience breaking into PMM after years in SEO: I’ve done this switch myself a few years ago (from SEO to PMM at HubSpot), and I love being a Product Markete...
212 Views
Okta SVP Product Marketing • 10mo
For leadership roles, I look for people who have made tough decisions and can build high-performing teams.When hiring for a leadership role with people reporting to them,...
734 Views
Okta SVP Product Marketing • 10mo
Develop your executive presence and carefully consider whether people management is the right path for you.There are two important considerations for PMMs looking to adva...
712 Views
ServiceNow SVP Product and Solutions Marketing • 10mo
Face your fear of AI and embrace these tools, as they won't replace the strategic and customer-facing aspects of product marketing.If you're afraid of AI, you will be rep...
676 Views
Okta SVP Product Marketing • 10mo
It's less about faking it and more about intellectual agility and preparation.In technical industries like cybersecurity, if you're dealing with R&D folks, they will ...
688 Views
Okta SVP Product Marketing • 10mo
Control your calendar, create learning blocks, and leverage AI to accelerate your learning process.If you're more senior in an organization, you have flexibility to creat...
668 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
Product Marketing is the connective tissue that turns a product into a go-to-market success. Given how deeply collaborative and cross functional this is with so many team...
949 Views
Anthropic Product Marketing - Research • 10mo
The key difference between a good and great product marketer is curiosity. Great product marketers are never satisfied with their current knowledge and constantly dig dee...
681 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
Don't come in with pre-conceived notions. When I inherited the Postman team I asked for a deep dive from each team on their function so I could learn where we were at, if...
614 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
Don’t just hire based on headcount. Hire based on where value will break down if PMM doesn’t step in. At Postman, we built a resourcing model around:The complexity of the...
522 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
If there is someone who is doing product marketing mentorship in the age of AI on how to best speed stuff up, I haven't found them yet. I have been doing AI demo days wit...
574 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
No. Product positioning success cannot and should not be measured in silos. Positioning is only successful when it drives measurable impact across multiple functions: mar...
524 Views
Zendesk Director of Product Marketing • 10mo
Such a good question— the most underrated product marketing skill is stakeholder alignment according to me.People often focus on the other more popular parts of PMM—posit...
1525 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
The best up-skilling I’ve ever had hasn’t come from courses, it’s come from context, conversations, and real examples.Mentors and more senior PMMs: Hands down the best re...
1258 Views
Okta Director, Product Marketing • 10mo
The mindset I have around promotions is this: If I want to get promoted, I need to make the business successful.Everyone out there is asking their manager, “How can I get...
12364 Views
Why is it so hard to actually get a PMM job?
I have relevant experience, a decent body of work, but moving the needle seems like a monumental task.
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 10mo
It’s a competitive market. PMM is a high-impact, high-paying role... and there aren’t a ton of open positions compared to other marketing roles.Quick tips to stand out:Tr...
905 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
In addition to the goal-setting process I outlined in another question, we use company-provided resources to facilitate development conversations and roadmaps. These reso...
734 Views
Gusto Head of Product Marketing, Benefits • 10mo
The why: New shiny features are exciting—but most growth comes from deepening value in your existing products.How to keep the spark alive:Anchor in outcomes, not features...
841 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 10mo
Document everything: Keep a running list of wins, metrics, and impact. Not just for your own tracking, but to share in regular updates to your manager, who should also be...
461 Views
Gusto Head of Product Marketing, Benefits • 10mo
The Why: Great templates don't just save time - they ensure consistency and force you to think through the right questions every time. After 15 years in PMM, I've learned...
833 Views
Gusto Head of Product Marketing, Benefits • 10mo
The Why: AI isn't replacing PMMs– it's becoming our research assistant, content accelerator, and pattern-recognition partner. The PMMs who'll thrive are those who use AI ...
3132 Views
How do you build your negotiation skills?
A PMM role involves a lot of stakeholder management. How do you convince leaders of your POV?
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 1y
Don't think of "stakeholder convincing" as a negotiation. Think of it as influence. Here are my influence tips as a PMMBring data - Most orgs don't operate on data. If yo...
1122 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
With inbound PMM being focused on the market and the product, research skills are critical, not just the ability to gather information but also the ability to surface ins...
435 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
The first thing I would tell you is not to put too much pressure on yourself while being unemployed. It's a rite of passage these days and isn't the assumed negative some...
419 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
Each one of these topics is critical to a PMM's success:Stay organized—This is totally personal, so my advice would be to experiment with different tools and find what wo...
428 Views
What core skills should new product marketing managers learn first?
I'm new to PMM. What should I learn first to ground me in the foundation of PMM.
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
From a hard skills perspective, learn how to build these three things:Ideal Customer Profile (ICP)PositioningMessagingThey are the core of any PMM's toolkit and everythin...
412 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
As someone who would currently love to hire a technical PMM but doesn't have the budget to do so, I can answer this question from the hiring manager's perspective. The to...
559 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
As a solo marketer, not just a solo PMM, at a saas startup, you will inevitably wear many different hats. That can be both exciting and frustrating at the same time. It's...
932 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
An easy way to calculate your TAM, that I would also consider to be the PMM-led approach, is through defining your ICP:Clearly define your ICP so it's easy to understand ...
1405 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 10mo
I've been in this exact situation in my career three times now, and it's actually a great opportunity because you get to define the function and really advocate for produ...
499 Views
How do you recommend someone break into enterprise product marketing after only having start up experience?
I am finding it difficult to get call back from any larger companies due to only having small to midsize startups on my resume.
Zendesk Director of Product Marketing • 10mo
Here's a few things that might help:Reframe your startup experience as an assetLarger companies are often looking for people who can move fast, be scrappy, wear multiple ...
1234 Views
Zendesk Director of Product Marketing • 10mo
Yes, you’re absolutely right—PMM hiring is more competitive than ever, especially at companies where product marketing is seen as a strategic function. But the good news ...
1618 Views
Grow Progress VP Marketing • 1y
Looking at data-based trends and applying thoseBuilding the storytelling muscleConnecting the dots to form a bigger pictureThese are some starters agnostic of business/in...
392 Views
Grow Progress VP Marketing • 1y
I am beginning to see some shifts like presentations, videos, demo walkthroughs etc. leveraging AI to shorten laborious time spent, which is great! I think applying AI to...
1212 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 10mo
First off, resist the urge to immediately suggest changes. Spend your first 30-60 days understanding the current processes, team dynamics, what's working well, and where ...
685 Views