How do you do the first-hand research (what's your process) for developing messaging around broader buyer trends instead of buzz words with a short shelf life?
4 Answers
Landed Head of Marketing • 7y
For broader buyer trends, I’ve found focus groups with prospects to be effective. It’s a way to get in the heads of prospective buyers and see what’s on their mind. You c...
1355 Views
Amazon Web Services (AWS) Head of Product Marketing • 4y
I try to keep a finger on the pulse of broad macro trends that could impact my buyer. This information can be accessed through a variety of different sources including me...
584 Views
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WalkMe Director, Solutions Marketing & Competitive Intelligence • 7y
Definitely read what the analysts are talking about, as they guide the trends in technology buying. Gartner is the king of the hill, Forrester and IDC are good, and there...
440 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 7y
Talk to people! Talk to your customers. Do win/loss calls. Understand their pain points. Understand their eco-systems, how they acquire customers, what challenges their i...
472 Views
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How do you create messaging without research?What first step do you take when crafting compelling messaging?How do you approach messaging for things that might not excite the customer? What are some specific ways you test messaging in your target market and outside of your customer base? Thank you!What is your approach on developing messaging for new product/features? How do you develop messaging that grabs attention in a crowded market?