Some random thoughts in no particular order:
* The importance of prioritization and how to say no: you will be under
constant barrage for requests from all angles: the ceo, sales, CMO etc...
These requests will range from the silly to the idiotic and you will never be
effective if you...more
Talk to people! Talk to your customers. Do win/loss calls. Understand their pain
points. Understand their eco-systems, how they acquire customers, what
challenges their industry is facing. What keeps the executives up at night.
If you don't have access to the people you need, find them on lin...more
I've used both Showpad and Docsend in the past.
Showpad has some additional capabilities that Docsend doesn't have but Docsend
could not be easier to get the sales team and SDR team to actually use.
I also put all of our gated content on Docsend which allowed me to sync visit
times and view...more
Adding on to all of the great advice above:
* Build your network: meet as many marketing leaders as you can so that when
they're ready to hire someone externally you are on their list. Also get to
know some good recruiters.
* Be flexible and ready to leave your current company: your cha...more
One thing I'd add that's very tactical to the great stuff that David has already
laid out: Find your allies.
Talk to everyone within the org that you can and assemble a shortlist of people
who have good understandings of things like the customers, the tech etc...
Befriend a good sales rep,...more
Build out a matrix in a spreadsheet or PDF. In my company we've done that by
having use cases as the rows and verticals as the columns. So if you're looking
for a case study where the main use case was driving sales in the fashion space,
you just go to the intersection of those two.
I think y...more
Hopefully I don't make this answer overly complex.
I think the more important question here is what are you actively working on?
Because product marketing can cover such a wide variety of activities and
tactics, we can't exactly tell you which metrics would be important.
Greg Hollander ...more
In my experience, it's rare that a single persona would be particularly
valuable. For example, in my current role, there are at least 3-4 main personas
who all have very different motivations, roles, etc...
One of the most basic examples of why you'll probably need at least two
personas, at ...more