Content
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
Internal training materials/deck Education should always be a big part of launching the product. The first thing you need to accomplish is getting the sales team to actua...
3876 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 7y
One thing I'd add that's very tactical to the great stuff that David has already laid out: Find your allies. Talk to everyone within the org that you can and assemble a...
3333 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
Pat and Sean did a great job answering with some more tactical approaches so I'll be brief with a couple tips. There are purpose built tools like Inkling that can be a...
2082 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
Salesforce is my #1 in B2B. just overall content is amazing. very customer oriented
1774 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
To be honest I've never really seen one. The SF Product Marketing Meetup is the closest thing I've seen - https://www.meetup.com/product-marketing
1759 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 7y
Some random thoughts in no particular order: The importance of prioritization and how to say no: you will be under constant barrage for requests from all angles: the ce...
1639 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
I'll touch on a few of the slightly less obvious ones:Curiosity: I think curiosity is one of the most important traits you can have in product marketing. The role is ofte...
1610 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
Hopefully I don't make this answer overly complex. I think the more important question here is what are you actively working on? Because product marketing can cover suc...
1438 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
I think this has been asked elsewhere already but I use Docsend and love it.
1347 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
For more info on what Mike mentioned about the "whole product" I'd highly recommend reading the relevant chapter in Crossing the Chasm.
1038 Views
Credentials & Highlights
Head of Marketing at Telescope Partners
Formerly Nexmo, Dialpad, Aspire, Brandfolder
Product Marketing AMA Contributor
Lives In Miami, FL
Knows About Technical Product Marketing, Product Marketing Career Path, Sales Enablement, Messagi...more