Profile
James Winter

James Winter

Head of Marketing, Telescope Partners

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James Winter
James Winter
Telescope Partners Head of MarketingAugust 23
One thing I'd add that's very tactical to the great stuff that David has already laid out: Find your allies.  Talk to everyone within the org that you can and assemble a shortlist of people who have good understandings of things like the customers, the tech etc... Befriend a good sales rep,......Read More
3194 Views
James Winter
James Winter
Telescope Partners Head of MarketingAugust 22
INTERNAL TRAINING MATERIALS/DECK Education should always be a big part of launching the product. The first thing you need to accomplish is getting the sales team to actually care about whatever it is that you're launching. Try not to make this overly academic, make sure you're getting the point ......Read More
2576 Views
James Winter
James Winter
Telescope Partners Head of MarketingAugust 22
Pat and Sean did a great job answering with some more tactical approaches so I'll be brief with a couple tips.    There are purpose built tools like Inkling that can be a great way to enable massive sales teams, but they require a ton of investment to do well. Webinars and quizzes are things th......Read More
1669 Views
James Winter
James Winter
Telescope Partners Head of MarketingJuly 18

To be honest I've never really seen one. The SF Product Marketing Meetup is the closest thing I've seen - https://www.meetup.com/product-marketing

1667 Views
James Winter
James Winter
Telescope Partners Head of MarketingMarch 7
Some random thoughts in no particular order: *  The importance of prioritization and how to say no: you will be under constant barrage for requests from all angles: the ceo, sales, CMO etc... These requests will range from the silly to the idiotic and you will never be effective if you......Read More
1589 Views
James Winter
James Winter
Telescope Partners Head of MarketingJuly 25
I'll touch on a few of the slightly less obvious ones: Curiosity: I think curiosity is one of the most important traits you can have in product marketing. The role is often ambiguously defined and many times it will fall on product marketing to discover where the most effective areas to spend......Read More
1540 Views
James Winter
James Winter
Telescope Partners Head of MarketingJuly 18

Salesforce is my #1 in B2B. just overall content is amazing. very customer oriented

1397 Views
James Winter
James Winter
Telescope Partners Head of MarketingJanuary 17
Hopefully I don't make this answer overly complex.  I think the more important question here is what are you actively working on? Because product marketing can cover such a wide variety of activities and tactics, we can't exactly tell you which metrics would be important.  Greg Hollander ......Read More
1390 Views
James Winter
James Winter
Telescope Partners Head of MarketingNovember 30

I think this has been asked elsewhere already but I use Docsend and love it. 

1135 Views
James Winter
James Winter
Telescope Partners Head of MarketingOctober 27

More tactically, here's a sample template originally from Salesforce that I use for training sales on demos. 

 

https://drive.google.com/file/d/0BzSot4wxOi-VUk5TZTlwdVMyQ2M/view?usp=sharing

862 Views
Credentials & Highlights
Head of Marketing at Telescope Partners
Product Marketing AMA Contributor
Lives In Denver, Colorado
Knows About Product Marketing Soft and Hard Skills, Establishing Product Marketing, Product Marke......more