James Winter

James Winter

VP of Marketing, Spekit

Content

James Winter
James Winter
Spekit VP of MarketingAugust 24
One thing I'd add that's very tactical to the great stuff that David has already laid out: Find your allies.  Talk to everyone within the org that you can and assemble a shortlist of people who have good understandings of things like the customers, the tech etc... Befriend a good sales rep,......Read More
3106 Views
James Winter
James Winter
Spekit VP of MarketingAugust 23
INTERNAL TRAINING MATERIALS/DECK Education should always be a big part of launching the product. The first thing you need to accomplish is getting the sales team to actually care about whatever it is that you're launching. Try not to make this overly academic, make sure you're getting the point ......Read More
2067 Views
James Winter
James Winter
Spekit VP of MarketingMarch 8
Some random thoughts in no particular order: *  The importance of prioritization and how to say no: you will be under constant barrage for requests from all angles: the ceo, sales, CMO etc... These requests will range from the silly to the idiotic and you will never be effective if you......Read More
1559 Views
James Winter
James Winter
Spekit VP of MarketingJuly 19

To be honest I've never really seen one. The SF Product Marketing Meetup is the closest thing I've seen - https://www.meetup.com/product-marketing

1553 Views
James Winter
James Winter
Spekit VP of MarketingJuly 26
I'll touch on a few of the slightly less obvious ones: Curiosity: I think curiosity is one of the most important traits you can have in product marketing. The role is often ambiguously defined and many times it will fall on product marketing to discover where the most effective areas to spend......Read More
1467 Views
James Winter
James Winter
Spekit VP of MarketingJanuary 18
Hopefully I don't make this answer overly complex.  I think the more important question here is what are you actively working on? Because product marketing can cover such a wide variety of activities and tactics, we can't exactly tell you which metrics would be important.  Greg Hollander ......Read More
1386 Views
James Winter
James Winter
Spekit VP of MarketingAugust 23
Pat and Sean did a great job answering with some more tactical approaches so I'll be brief with a couple tips.    There are purpose built tools like Inkling that can be a great way to enable massive sales teams, but they require a ton of investment to do well. Webinars and quizzes are things th......Read More
1377 Views
James Winter
James Winter
Spekit VP of MarketingJuly 19

Salesforce is my #1 in B2B. just overall content is amazing. very customer oriented

1038 Views
James Winter
James Winter
Spekit VP of MarketingOctober 28

More tactically, here's a sample template originally from Salesforce that I use for training sales on demos. 

 

https://drive.google.com/file/d/0BzSot4wxOi-VUk5TZTlwdVMyQ2M/view?usp=sharing

843 Views
James Winter
James Winter
Spekit VP of MarketingDecember 1

I think this has been asked elsewhere already but I use Docsend and love it. 

829 Views
Credentials & Highlights
VP of Marketing at Spekit
Product Marketing AMA Contributor
Lives In Denver, Colorado
Knows About Platform and Solutions Product Marketing, Competitive Positioning, Product Launches, ......more