James Winter
VP of Marketing, Spekit
Content
James Winter
Spekit VP of Marketing • August 23
One thing I'd add that's very tactical to the great stuff that David has already laid out: Find your allies. Talk to everyone within the org that you can and assemble a shortlist of people who have good understandings of things like the customers, the tech etc... Befriend a good sales rep,......Read More
2977 Views
James Winter
Spekit VP of Marketing • August 22
INTERNAL TRAINING MATERIALS/DECK Education should always be a big part of launching the product. The first thing you need to accomplish is getting the sales team to actually care about whatever it is that you're launching. Try not to make this overly academic, make sure you're getting the point ......Read More
1853 Views
James Winter
Spekit VP of Marketing • March 7
Some random thoughts in no particular order: * The importance of prioritization and how to say no: you will be under constant barrage for requests from all angles: the ceo, sales, CMO etc... These requests will range from the silly to the idiotic and you will never be effective if you......Read More
1539 Views
James Winter
Spekit VP of Marketing • July 25
I'll touch on a few of the slightly less obvious ones: Curiosity: I think curiosity is one of the most important traits you can have in product marketing. The role is often ambiguously defined and many times it will fall on product marketing to discover where the most effective areas to spend......Read More
1436 Views
James Winter
Spekit VP of Marketing • July 18
To be honest I've never really seen one. The SF Product Marketing Meetup is the closest thing I've seen - https://www.meetup.com/product-marketing
1415 Views
James Winter
Spekit VP of Marketing • January 17
Hopefully I don't make this answer overly complex. I think the more important question here is what are you actively working on? Because product marketing can cover such a wide variety of activities and tactics, we can't exactly tell you which metrics would be important. Greg Hollander ......Read More
1360 Views
James Winter
Spekit VP of Marketing • August 22
Pat and Sean did a great job answering with some more tactical approaches so I'll be brief with a couple tips. There are purpose built tools like Inkling that can be a great way to enable massive sales teams, but they require a ton of investment to do well. Webinars and quizzes are things th......Read More
1165 Views
James Winter
Spekit VP of Marketing • July 18
Salesforce is my #1 in B2B. just overall content is amazing. very customer oriented
916 Views
James Winter
Spekit VP of Marketing • July 18
Asana seems to be best for marketing from the research i've done.
770 Views
James Winter
Spekit VP of Marketing • August 14
Google Alerts are a great way to keep up on content that your competitors are posting. I have a weekly digest email that's delivered to my inbox with my top 6-7 competitors. If you have the resources, the big three analyst research firms are also a great way to stay on top of it. A big part of ......Read More
767 Views
Credentials & Highlights
VP of Marketing at Spekit
Product Marketing AMA Contributor
Lives In Denver, Colorado
Knows About Competitive Positioning, Product Marketing Career Path, Platform and Solutions Produc......more