James Winter

Some random thoughts in no particular order: *  The importance of prioritization and how to say no: you will be under constant barrage for requests from all angles: the ceo, sales, CMO etc... These requests will range from the silly to the idiotic and you will never be effective if you...more

Talk to people! Talk to your customers. Do win/loss calls. Understand their pain points. Understand their eco-systems, how they acquire customers, what challenges their industry is facing. What keeps the executives up at night.  If you don't have access to the people you need, find them on lin...more

I've used both Showpad and Docsend in the past.  Showpad has some additional capabilities that Docsend doesn't have but Docsend could not be easier to get the sales team and SDR team to actually use. I also put all of our gated content on Docsend which allowed me to sync visit times and view...more

Adding on to all of the great advice above: * Build your network: meet as many marketing leaders as you can so that when they're ready to hire someone externally you are on their list. Also get to know some good recruiters.  * Be flexible and ready to leave your current company: your cha...more

One thing I'd add that's very tactical to the great stuff that David has already laid out: Find your allies.  Talk to everyone within the org that you can and assemble a shortlist of people who have good understandings of things like the customers, the tech etc... Befriend a good sales rep,...more

Build out a matrix in a spreadsheet or PDF. In my company we've done that by having use cases as the rows and verticals as the columns. So if you're looking for a case study where the main use case was driving sales in the fashion space, you just go to the intersection of those two.  I think y...more

Hopefully I don't make this answer overly complex.  I think the more important question here is what are you actively working on? Because product marketing can cover such a wide variety of activities and tactics, we can't exactly tell you which metrics would be important.  Greg Hollander ...more

In my experience, it's rare that a single persona would be particularly valuable. For example, in my current role, there are at least 3-4 main personas who all have very different motivations, roles, etc...  One of the most basic examples of why you'll probably need at least two personas, at ...more