How do you make your message stand out in an increasingly competitive SaaS / Tech industry where many Businesses increasingly have identical or highly similar offerings?
3 Answers
Zendesk Director of Product Marketing • 2y
This is a good question and a very hard problem to solve in a saturated SaaS/Tech industry. Here are a couple of principles I typically try to follow when solving for thi...
1662 Views
Ethos VP Marketing | Formerly Meta, Microsoft • 2y
When your product or solution isn't sufficiently differentiated, focus on the other key aspect of your positioning: the audience. Who is your product disproportionately b...
1229 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
ServiceNow Senior Product Marketing Manager | Formerly Deloitte, Salesforce • 2y
Owning the narrative in your market is critical but also challenging to do when there are lots of competitors, your market category may be evolving or you're creating one...
245 Views
Related Questions
How do you create differentiated messaging when two of your competitors use the same positioning as you do? Everyone says their product is 'innovative' and 'game-changing.' How do you craft authentic messaging that stands out in a sea of superlatives while still conveying your product's genuine value proposition?How do you standout from competitors in an established field when you're a new entrant?How do you build messaging for an audience that has historically used a competitor's product? Is this any different in solution marketing? How do you develop messaging that grabs attention in a crowded market?We often hear that messaging should be differentiating. How can that be achieved?