Do you have a favorite "stack" or go to tools for staying ahead of competitors?
Rimsys Regulatory Management Software VP of Marketing • 5y
My approach to competitive intel is pretty basic, but for the most part it works well. I setup Google alerts for named competitors, and a Slack channel for sellers (or an...
2175 Views
Iterable Chief Marketing Officer • 4y
From a tool perspective, I've been leveraging Crayon to get up to date insights on our competitiors and shifts in the competitive landscape. Doing win/loss interviews is ...
1242 Views
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4y
There are several departments who currently share "ownership" of competitive intelligence at Momentive, but we have plans to hire someone dedicated to this in the PMM org...
979 Views
Inscribe VP, Marketing • 5y
We actually just implemented Klue for competitive intel. It basically gives you a single source for all competitive intel and then allows you to build real-time battlecar...
780 Views