Rimsys Regulatory Management Software VP of Marketing • 5y
My approach to competitive intel is pretty basic, but for the most part it works well. I setup Google alerts for named competitors, and a Slack channel for sellers (or anyone really) to drop in stuff they're hearing in the field. I find that clues you into most of what you need to stay on top of.
I've also used Crayon before, and found it helpful for tracking a broad set of competitors/competitive products.
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