What messaging process are you following and how is it values based?

One simple messaging process I've recently started using (and loving), is developing a Glossary of all the various product offerings and features.

The glossary is organized into a few simple columns: product name, 1-line value prop (internal), description of how it works (internal).

This is incredibly useful for visualizing the portfolio of offerings that your company has in the market. It becomes easier to identify opportunities to improve naming & messaging when your team can clearly see how everything flows together. The glossary also becomes a great internal resource when developing assets for a specific product-line, and ensuring consistency.

For more details on how to develop the 1-line value prop, I love the JTBD framework, which I discuss here.