One simple messaging process I've recently started using (and loving), is developing a Glossary of all the various product offerings and features.The glossary is organized into a few simple columns: product name, 1-line value prop (internal), description of how it works (internal). This is incredibly useful for visualizing the portfolio of offerings that your company has in the market. It becomes easier to identify opportunities to improve naming & messaging when your team can clearly see ho ...Read More
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