The foundation to success is to thoroughly enable the influencer and key partners. This includes a much wider variety of topics than the product features themselves, it can be technical resources to get influencers started, building relationships between you and the partner beyond just the C level or your initial point of contact, and educating your partners on your messaging, go-to-market strategies and key use cases. Again, if that work is done properly and effectively, the network effect will ...Read More
1,501
Views
