How do you effectively leverage influencer marketing and partnerships to drive product adoption after a launch to new customer segments?

The foundation to success is to thoroughly enable the influencer and key partners. This includes a much wider variety of topics than the product features themselves, it can be technical resources to get influencers started, building relationships between you and the partner beyond just the C level or your initial point of contact, and educating your partners on your messaging, go-to-market strategies and key use cases. Again, if that work is done properly and effectively, the network effect will be much stronger. 

Another key lever for success is to have dedicated resources to help those partners and influencers. 100% of one person’s time will be way more effective than 10% of ten people’s time. It goes without saying that you need to set clear expectations, ownership, and responsibility internally on who should own those programs.