Spotify Global Head of Marketing & Policy, Spotify for Artists • 5y
Answered a question about how I think about tiering framworkers. I think the core ingredients of a successful launch really depend on your business — size, B2B vs. B2C, business model, stage, etc. — so it's hard to say. I'd say in general, I've found the most important quality is planning a launch as a PMM is having a point of view. A successful launch is opinionated, inspires people to use the feature in a specific way, and educates users not only about that feature, but about your whole produc ...Read More
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