What are the core ingredients of a successful launch? How do those ingredients shrink or expand based on priority (i.e. top tier vs bottom tier)?
3 Answers
Spotify Global Head of Marketing & Policy, Spotify for Artists • 5y
Answered a question about how I think about tiering framworkers. I think the core ingredients of a successful launch really depend on your business — size, B2B vs. B2C, b...
3283 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Core ingredients can be mapped by channel/tier. Tier 1: Big launch moment, essentially we are throwing the kitchen sink at this thing! Defined as: net new innovation th...
373 Views
Upcoming Event
Mastering Market Research
Altruist VP of Marketing • 2y
See my answer to the previous question on process organization. Going into the launch, you need to have a clear understanding of the target audience, their pain points, a...
365 Views
Related Questions
How do you tier launches not just for products, but features, modules, enhancements? Do you tier your launch stages based in cost?How do you think about the scope or deliverables for various launches?What are the factors that you consider before choosing how to promote the launch?How do you build a scalable launch process?
What are the failure modes or signs of an unscalable launch process?
How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule? Which products/launches should you 'launch' and which should be left alone without a formal launch?