If you have to improve the adoption rate of a SaaS product, where would you start?

A common pitfall when trying to improve feature/product adoption is to jump straight into tactics. This often results in emails and in-product messaging that doesn’t have the intended impact, and anno

At Asana, customer empathy and experimentation are not only how we build our product, but who we are. I would start with deeply understanding the customer - what are their needs and motivations? What

Partner with digital marketing to understand the source that drove the user to your property, the actions they took before converting, and the page they converted on (or where they dropped off). Map

Get a good handle on your funnel metrics Identify areas in the funnel where there is disproportionate dropoff Once you’ve narrowed in a bit on where in the funnel you want to focus, talk to your cust

Oh, man, big question! It really depends on the product and company. But if I have to generalize...First, I’d try to get crystal clear on what we mean by adoption rate. Is that net-new free signups? I

I'd start with the data! This may mean tapping your data analysts, marketing analysts, basically anybody who is knee-deep in the metrics. What I would do first is attempt to map out the funnel for the