What's your favorite launch to date and why?

Answer

6 Answers

Release Marketing Go-To-Market Strategy Launch Frameworks Launch Strategy

Eve Alexander

Samsara Vice President, Product Marketing • 5y

Love this question! It's funny - the first one that comes to mind was not actually a traditionally successful launch; it was the one where I learned the most, got to spend a ton of time with customers, and really got to flex my creative muscles. What I loved was having the space to conduct deep qualitative and quantative research. I had the chance to go on a few multi-city roadshows to pitch it live, and refined the storyline after every conversation to craft a compelling, customer-centric, vali ...Read More

1,912 Views
Susan "Spark" Park

Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 4y

I don't have a favorite, but Horizon Workrooms has been pretty cool. I was on the launch team (shout-out to Yuxi Wang who was the PMM on the project), and I left a fantastic job on Gaming to work on this project. The technology is incredible and is helping me realize my personal dream of being to work well with anyone, even if we're miles apart. Check out the trailer too!

1,379 Views
Christy Roach

AirOps CMO • 4y

Every single launch, even the ones that made me crazy, taught me something valuable. As I’ve gotten more senior, I’ve done less of the launch coordination but I still get deeply involved in our product launches because I believe there’s nothing that encapsulates the feeling, energy, and excitement of being a PMM quite like launching a new product. If I look at the launches I’ve been a part of, there are two that stand out to me as the most impactful: The first was very early in my career, in a j ...Read More

806 Views
Andrew Forbes

Figma Director, Product Marketing • 5y

This is a tough one! We've worked on so many awesome launches at Zendesk - and as the team who's responsible for our quarterly launch programs, we've had no shortage of fun launches to work on. If I had to pick one, I would honestly say it was my first launch at Zendesk - our analytics product Explore. You could say I was "thrown off the deep-end" with this one. I was relatively new on the PMM team but found myself in a position where I was the sole PMM working on the launch. It's my favorite ...Read More

853 Views
Priyanka Srinivasan

Verkada Vice President Product Marketing • 4y

I don’t know if it’s my ‘favorite’ launch but one launch that someone on my team recently did was around some exciting automations within our product. What makes a launch exciting for me isn’t the types of activities we do, or how much cross-functional collaboration there is, or whether we came up with something flashy for it. For me, what’s most exciting is when a product or feature is incredibly strategic to the overall vision of our products. This feature we recently launched was exciting on ...Read More

780 Views
LaShaun Williams

Observable VP, Marketing | Formerly Figma, Abstract • 3y

I really enjoyed launching branching and merging at Figma. It's a technical feature that is challenging to build as well as communicate to a non-developer audience. Both the product and marketing teams worked hard to simplify the complexity of the feature in experience and messaging. It was a two-part launch, public beta and GA. There was an interesting back story to share, we made hard decisions, timelines adjusted, the team rolled with the ebbs and flows, and we launched a great feature.

455 Views