Product Launches
What are some suggestions for preparing a GTM plan particularly for a bundled product launch?
Assume there is an upcoming launch of a new bundled product in the next 4-6 months. The bundled product is composed of 3 products, all of which are also brand new. These 3 subproducts cannot be bought separately - the bundled product is going to be sold as 1 SKU. The 3 new products are also launching at a few different timeframes over the launch. (i.e. one is going GA first, where the other is in beta at that time and will go GA later).
Looking for insights or advice on effectively composing a GTM roadmap and plan that includes each subproduct's GTM plans in the context of the GTM plan of the bundled product.
Thank you!
1 Answer
How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
17 Answers
How do you manage frequent launches without just being noise in the market and to customers?
My product team mainly launches product features and enhancements to existing products.
4 Answers
What do you use for internal Product Launch Process Alignment?
I am looking for a framework to use internally with executive stakeholders to align on a product launch process. Does anyone have a framework they have used successfully?
2 Answers
How does a product launch differ depending on the size of the company?
How does a lean small startup launch look different than a product launch at a larger company
6 Answers
How important is market research in a product launch, and what methods do you find most effective?
Can you share an example where market research significantly influenced your launch strategy?
2 Answers
What tactics do you use to effectively incorporate new, creative aspects into product launches that can so easily become routine and mundane?
In the SaaS world especially, I feel like it's easy for PMMs to fall into the pattern of checking off the "traditional" product launch activity boxes. This may be because of limited bandwidth and resources or restricted budget, which can ultimately keep PMMs doing the same things that have previously worked. For me, this has often stunted my creative aspirations, and led me to feel more like a project manager than a standout Product Marketer.
6 Answers
How do you think about bundling or 'holding' launches for a regular launch cadence vs releasing when ready?
What approaches have you tried, and did they work? How did you get buy in from the product team?
10 Answers
What tools do you utilize for conducting content audits in preparation for a relaunch?
How do you communicate these new content changes to other marketers that will be inmpacted?
1 Answer
Do you ever delay a feature or product "launch" after it's already been released by engineering?
Curious if you group features together to create a cohesive theme, or if they are generally "launched" when they are released.
3 Answers
How do you measure the success of a product launch, and what key performance indicators (KPIs) do you track?
How do you roll reporting this up to the leadership team?
3 Answers