Product Launches

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For example: your customer need to migrate from an old API to a new one.
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There is a lack of alignment at my company and our teams act in silos. Consequently, my roadmap and goals seem to change on a weekly if not bi-weekly basis because marketing keeps getting pulled in different directions. There needs to be some sort of roadmap and role that aligns sales with product, but I'm not sure if that should come from product marketing or not. I want to initiate this conversation, but I don't know if it's overstepping my role or not. Advice here?
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I'm looking for functional/tactical tips please.
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How do you lead your product management team?
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How does a lean small startup launch look different than a product launch at a place like Loom?
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