How do you engage a Sales organization about a misunderstood product?
1 Answer
Connie Woo
OpenTable Director of Product Marketing • January 5
There are a few ways:
- Arm them with customer evidence/case studies that prove the right use cases for your product
- Work in close partnership with your Learning & Development/Sales enablement team to put together a training plan
- Rely on your sales leadership to motivate their teams
- Many sales people are visual learners. Development video walkthroughs, case studies, etc
- Bring them along the positioning and messaging journey. That helps them feel bought into the decision-making! And who knows, maybe there's a blindspot you have that they can help you identify!
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