OpenTable Director of Product Marketing • 4y
There are a few ways: Arm them with customer evidence/case studies that prove the right use cases for your product Work in close partnership with your Learning & Development/Sales enablement team to put together a training plan Rely on your sales leadership to motivate their teams Many sales people are visual learners. Development video walkthroughs, case studies, etc Bring them along the positioning and messaging journey. That helps them feel bought into the decision-making! And who knows, ...Read More
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