How do you engage a Sales organization about a misunderstood product?

There are a few ways:

• Arm them with customer evidence/case studies that prove the right use cases for your product
• Work in close partnership with your Learning & Development/Sales enablement team to put together a training plan
• Rely on your sales leadership to motivate their teams
• Many sales people are visual learners. Development video walkthroughs, case studies, etc 
• Bring them along the positioning and messaging journey. That helps them feel bought into the decision-making! And who knows, maybe there's a blindspot you have that they can help you identify!