How do you define your ICP attributes when serving multiple markets, segments, varying levels of price sensitivity where typically the buyer profile is the same?
You want your ICP to give you a good sense for all of the above. Its hard to give you specifics, because this will vary by org. We defined our ICP per product (we have ...
2433 Views
Natixis Former Chief Marketing Officer, Dalenys & Xpollens Payment Solutions • 5y
This is a tough one. Each market will need to have a tailored approach but don't make it more complicated than it needs to be. At PayFit, we have similar pricing and pack...
982 Views
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Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 4y
Even when you may be servinf different markets or segment with the same type of buyer. The needs of these segments are going to vary. A VP of Ecommerce at a D2C 200 pers...
1230 Views
KPI Sense Chief Executive Officer • 6y
I would argue that, if you think the "buyer profile is the same" when there are so many important differences, that you need to refine (or redefine) what the buyer profil...
534 Views
Related Questions
When you have several ICPs in a global market, how do you separate the messaging on your website? Are “solutions” pages enough? Should we have TOF content for each ICP? What are all the key considerations while pricing a product per region/sub region in general?How do you handle disagreements about who is the ICP for your product?