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Harsha Kalapala
Vice President Product Marketing at AlertMedia | Formerly TrustRadius, Levelset, WalmartMarch 22
Most early to growth-stage tech companies have 1-2 products. For those companies, product marketing and brand have a significant overlap. Their product identity makes up most of their brand identity.
April Rassa
Product Marketing at Cohere | Formerly Adobe, Box, GoogleSeptember 29
The biggest thing I see when companies develop a product, service or build a brand, is they get stuck on the “what” of the thing. What the product does? What the company does? This thing. And this t