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What are your favourite brands who have their product marketing right? On similar lines, who are the best PMM leaders in this space you admire?

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2 Answers
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  1. Nikhil Gangaraju
    Nikhil Gangaraju

    Amplitude Product Marketing Director • 1y

    Some brands that I currently look up to for inspiration around product marketing are

    Spotify: User year in review
    Airbnb: Launch announcements
    OpenAI: Launch Announcements
    Apple: Product Launches
    Figma: Content/Demos
    Rivian: Brand/Community Marketing
    Clay: Community Marketing
    Notion: Product and Content Marketing


    In terms of PMM leaders, i would say eveyone on the Sharebird list of active contributors!

    5,894 Views
  2. Maureen Sitterson
    Maureen Sitterson

    Etsy Senior Director, Seller Growth & Retention • 2y

    One of my favorite brands' marketing is Reformation. They lead their marketing with the sustainability of their products and they do it in such a bold way that it immediately grabs your attention. Their marketing is clear, provocative, and consistent - you always know without a doubt who and what they stand for. Their tone also evokes a sense of personalization at scale - it feels like they truly know their customers and are talking directly to them in a way that shows that. In terms of Product ...Read More

    3,911 Views

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