What are your favourite brands who have their product marketing right? On similar lines, who are the best PMM leaders in this space you admire?

One of my favorite brands' marketing is Reformation. They lead their marketing with the sustainability of their products and they do it in such a bold way that it immediately grabs your attention. Their marketing is clear, provocative, and consistent - you always know without a doubt who and what they stand for. Their tone also evokes a sense of personalization at scale - it feels like they truly know their customers and are talking directly to them in a way that shows that.

In terms of Product Marketing leaders, I'm also consistently impressed by the full Airbnb team and the way that they bring features to market and have created an expected cadence of launches with their seasonal releases. The launches are always strong, cohesive narratives that pull potentially disparate features together into a story. I love how they use Brian Chesky's history with the company and voice as a lever - it feels authentic and strengthens their brand story.

Some brands that I currently look up to for inspiration around product marketing are

Spotify: User year in review
Airbnb: Launch announcements
OpenAI: Launch Announcements
Apple: Product Launches
Figma: Content/Demos
Rivian: Brand/Community Marketing
Clay: Community Marketing
Notion: Product and Content Marketing


In terms of PMM leaders, i would say eveyone on the Sharebird list of active contributors!