How do you ensure that PMM sits as a strategic partner to PM, rather than an administrative or subordinate function?
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1mo
In order to be a partner to PM, rather than a support function, PMM has to clearly establish a few fundamental things:Clear swim lanes with PM in terms of ownership and d...
564 Views
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 3y
Like any good working relationship, you have to take the time to build trust. Here’s a few things I do to build trust and position myself as a strategic partner to PM. ...
2155 Views
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Epic Games Senior Director of Marketing • 1mo
In super simple terms - know what you're talking about. The biggest learning I've had as an individual contributor PMM and a leader of product marketers is that your job ...
420 Views
ServiceNow Director of Product Marketing • May 12
Include PMM early in the product lifecycle: PMM should participate in discovery, market validation, competitive analysis, and roadmap discussions, not just pre-launch act...
415 Views
Shopify Senior Product Marketing Lead • 5mo
Ah, this is the eternal PMM struggle! I've seen so many product marketers feel like they're just the "launch checklist people" or the team that makes things sound pretty ...
789 Views