How do you more effectively influence product roadmap priorities and timeline?
Instacart Chief Marketing Officer • 8y
In my experience, the most powerful tool for influencing the Product Roadmap as a PMM is customer insights. If you can clearly demonstrate customer pain points and inspir...
8363 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 5y
My biggest advice is be customer-focused. I am a big believer in PMM being a strategic partner to Product Management. Beyond this simply being my belief, it is hard t...
1816 Views
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Confluent, Twilio, ActiveCampaign
OpenAI Product Marketing • 4y
One area where I've seen PMM historically drive a ton of value is with market and competitive insights. By bringing insights from the market, competitive landscape, buyer...
3382 Views
Altruist VP of Marketing • 5y
It’s really important to understand your product’s team development process. How is the Product team structured and why? What and when are their sprint cycles. How do new...
1467 Views
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y
I have always loved this quote by Robert Johnson (notably a musician, not a product marketer!): “Leadership is the ability to influence people and motivate them to do wh...
1995 Views
Inngest Head of Marketing • 4y
DATA. But I don't think the word "influence" is quite right. I really don't think PMMs should have an agenda when it comes to roadmapping. I think our role is to represen...
925 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 2y
I try to join roadmap planning early on. When joining product roadmap discussions, I come fully prepared with insights that are relevant to the product team. It could be ...
342 Views
Related Questions
What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?What are the main channels product marketing can use to influence roadmap?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? What are some effective methods for a PMM to have their research influence the product roadmap? How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?