How do you more effectively influence product roadmap priorities and timeline?

In my experience, the most powerful tool for influencing the Product Roadmap as a PMM is customer insights. If you can clearly demonstrate customer pain points and inspire empathy, that tees up the op

It’s really important to understand your product’s team development process. How is the Product team structured and why? What and when are their sprint cycles. How do new tasks get on the backlog and

One area where I've seen PMM historically drive a ton of value is with market and competitive insights. By bringing insights from the market, competitive landscape, buyers, and/or analysts, PMM can en

I have always loved this quote by Robert Johnson (notably a musician, not a product marketer!):  “Leadership is the ability to influence people and motivate them to do what needs to be done to accompl

My biggest advice is be customer-focused.  I am a big believer in PMM being a strategic partner to Product Management.  Beyond this simply being my belief, it is hard to build a strong PMM organizat

As noted in a similar question above—DATA. But I don't think the word "influence" is quite right. I really don't think PMMs should have an agenda when it comes to roadmapping. I think our role is to r