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Influencing the C-Suite
Influencing the Product Roadmap
Product Marketing / Demand Gen Alignment
Product Marketing vs Product Management
Stakeholder Management
Product Marketing vs Product Management
1 Answer
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • November 29
Things like
❌ Downmarket deal support
❌ Enablement strategy
❌ Design
❌ Content Strategy/Blogs
❌ Technical Product Documentation
❌ Release Notes
❌ Alpha & Beta Programs
1116 Views
7 Answers
Laura Jones
Instacart Chief Marketing Officer • December 8
In my experience, the most powerful tool for influencing the Product Roadmap as a PMM is customer insights. If you can clearly demonstrate customer pain points and inspire empathy, that tees up the opportunity to be part of the discussion around how you might meet those needs through product solu......Read More
6301 Views
Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
12 Answers
Mike Flouton
GitLab VP, Product • August 3
IME this should sit in engineering, but it's generally not a bad idea for the copy writer to solicit PMM feedback. PMM needs to be hyper focused on strategic tasks. This is a good example of a tactical distraction.
503 Views
3 Answers
Carrie Zhang
Square Product Lead • February 1
It’s a joint decision between product management and product marketing at Square. In general our PMMs tend to have more ownership here. They will lead competitive analysis and commission qual/ quant research to inform pricing decisions. That said, from what I observed, when you zoom into the spe......Read More
2006 Views
1 Answer
Sonia Moaiery
Skilljar Director of Product Marketing • October 18
Like any good working relationship, you have to take the time to build trust. Here’s a few things I do to build trust and position myself as a strategic partner to PM. * Meet regularly and come with a prepared agenda. It doesn’t necessarily have to be weekly but know how you want to use the......Read More
1382 Views
3 Answers
Lauren Craigie
Cortex Head of Product Marketing • April 27
I've heard before that product marketing KPIs can be squishy—that it's hard to quantify the value of what we do. I don't agree! I have a few KPIs that are unique to PMM, and a few that are tackled with PM, just from a different angle. I'll focus mostly on the shared KPIs: Shared: Feature adop......Read More
860 Views
3 Answers
Becky Trevino
Snow Software Executive Vice President Products • March 1
There is no one-size-fits-all response to this answer. At Snow Software, where I lead Product Marketing and Operations, pricing falls under me. Prior to my arrival, pricing fell under Product Management. I had an interest in owning pricing and the Product Management lead did not, so it was a quit......Read More
959 Views
4 Answers
Lauren Craigie
Cortex Head of Product Marketing • April 27
Yes depending on the type of feedback sought we have different owners, but we are trynig to move to a place where the Customer PMM owns tracking of outreach (we don't want to ping the same account 7 times across different deparments). In-product NPS is owned by customer success, but interviews......Read More
755 Views
9 Answers
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXP • April 28
Short answer. When you are more deep than broad. When you like things more than people. Long answer. There are no rules to this. Skills evolve and change over time. You may want to pursue an option longer term even if the fit is weak today. That being said, PMs tend to be more detail-orie......Read More
512 Views
What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
8 Answers
Devang Sachdev
Snorkel AI Vice President of Marketing • July 9
tl:dr: Both and then some. It is as important for product marketers to be involve in the inception stage as it is when taking new feature/product to market. Features that are built in vacuum seldom stick or give your product a market advantage. Product marketers input is key to how roadmap is......Read More
1225 Views