Product Marketing vs Product Management
Inngest Head of Marketing • 4y
I've always felt like this question felt a bit like, "who owns features, engineering or product?" Both teams are responsible for different points in the lifecycle.
In m...
515 Views
ServiceNow Director of Product Marketing • May 12
PM KPIs are usually measured on whether the product solves customer problems effectively and delivers a strong user experience.Feature adoption and usageProduct engagemen...
455 Views
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 3y
Hey David! This blog post about Product Marketing at Intercom should be helpful - it speaks to our mission and the four areas that are part of our charter - customer/mark...
2235 Views
What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?
Example: Project Briefs should include: problem, solution, etc.
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 8y
The more context the better. PMMs should help to fill in the gaps, but a product brief should include:
- What problem this product / feature solves
- Who it solves for an...
788 Views
How do you see the PM/PMM boundary shifting as AI tools take over more tactical PMM work like drafts, research, and enablement?
Curious whether PMM becomes more strategic as AI handles the execution layer, or whether PM starts absorbing some of that strategic ground.
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1mo
100% - AI tools should allow PMM to spend way more time on the strategic side of the job (really understanding customers, diving deep into your and competitor products, e...
510 Views
Upcoming AMAs
Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 3y
1. Intial product definition - Owned by Product, PMM consults. Help the team to assess: Are we building something that meets the basic requirements of the market? Where d...
1078 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1mo
The most effective way I've found to credibly push back on product for anything, including launching something that might not be fully baked (which happens all the time e...
521 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1mo
I'm a firm believer that, as a GTM function, product marketing should sit in marketing, whereas Product Management sits with Product/Product Development. While PMM needs ...
515 Views
Epic Games Senior Director of Marketing • 1mo
A lot! Especially at medium to large companies, there's functional expertise for a reason. I wouldn't expect product marketing to own any of the following:Product managem...
883 Views
OpenAI Product Marketing • 4y
This question hits home for me. In a previous role, I explored the opportunity to move to the PM org, so I did a bunch of research.
First, at a high level, I love the bo...
895 Views
What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
Flexera Chief Product Officer | Formerly Rackspace, Dell • 5y
This answer really depends on the partnership between PM and PMM at your organization. Are you the type of company where PM and PMM are partners? Or are you the type of o...
914 Views
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 3y
Many different functions gather customer feedback - we have a customer feedback hub that attempts to centralize all the different streams of customer feedback from variou...
805 Views
Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
Fivetran VP Product & Portfolio Marketing • 4y
In-app copy does fit with Product Marketing - and Product! So technically, our PM team owns the in-product experience but PMM has full access to the tool. We have a slack...
465 Views
Instacart Chief Marketing Officer • 8y
In my experience, the most powerful tool for influencing the Product Roadmap as a PMM is customer insights. If you can clearly demonstrate customer pain points and inspir...
8370 Views
How do you get product management to focus more on customer problems and solving them, and less on shipping features that customers don't need?
They want to convey 20+ features to the public when we should only focus on top 3-5 features then figure out what the true benefit is to the end user.
PandaDoc VP of Product Marketing & Brand • 7y
Whether you're trying to improve the relationship with the PM or to advance the conversation with their boss/leadership per Mike's suggestion above, you can make a more e...
833 Views
Inngest Head of Marketing • 4y
Oh interesting! I've done both, but I truly believe PLG is the future for everyone. Or, I should say the paths are likely to converge!
New organizational structures tha...
1174 Views
What would you say is the most important objective of the Product Marketing team? The #1 objective that if achieved would impact your business the most?
Product Marketing is usually pulled in 17 directions at any given time so saying "no" is more important than saying "yes". What is the singular highest point of contribution?
Flexera Chief Product Officer | Formerly Rackspace, Dell • 5y
The most important business objective for Product Marketing is to help the business achieve its sales targets – for some businesses this will be measured in MRR or ACV. H...
1504 Views
What are the biggest frustrations you have as a product marketing manager?
The role of product marketing has become more strategic. How is it affecting you?
SolarWinds Director of Product Marketing | Formerly Veracode, Atlassian, Amplitude • 7y
For me right now - it's that the craft of Product Marketing isn't fully realized by both people in Product Marketing and companies. There is a pretty stark difference be...
1449 Views
VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y
Here are some OKRs my teams track for product launches:
Awareness - Web, social and blog activity (impressions, engagements and link clicks)
Sales if not self-serve - MQ...
1509 Views