What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?

Whether PM provides this or, as we've done in my teams, PMM works with PM to codify/confirm - the following iss the primary handoff from PM to PMM:Problem statementWhat i...

When the transfer of information between PM and PMM occurs via a Project Brief, it is essential that the PM include a good description of the market problem this feature/...

There are different levels of information PMM needs from their PM partners throughout the development process. Depending on how your product documentation works, this inf...

oh mylanta I love this question. I think a lot of this can be an interative process with the PMM, but I think the things I see most often left out of these documents that...

Ugh, nothing worse than getting a project brief that's basically "we built this thing, make people want it, launch is next week, thanks!" I swear, half the time PMMs are ...

In order for Product Marketing to be successful, it’s helpful to project briefs to include: Feature description: A clear and concise explanation of the feature, includin...

The more context the better. PMMs should help to fill in the gaps, but a product brief should include: - What problem this product / feature solves - Who it solves for an...

I’ll probably need to write a blog post about it one day. :) For now, here is a brief summary of what we aligned on with the product team in terms of the categories of in...

Product Managers have to give us PMMs the information we need to be successful, but it's often on us to inform them of what we need and hold them accountable for providin...

This is a tricky question! I’d argue that there is more to the collaboration between Product Management and Product Marketing than the effectiveness of the Project Brief....