Through the lens of a feature/product lifecycle, what are the critical points of collaboration between product marketing and product management? And what are the lines that distinguish who owns which part?
Flexera Chief Product Officer | Formerly Rackspace, Dell • 5y
When looking at the product lifecycle, I typically refer to a framework like Product School’s 7 Phases of Product Development:• Phase 1 – Discovery• Phase 2 – Define• Pha...
1802 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1mo
The critical points of collaboration between product marketing and product management are, using the example of a product launch - which is probably the most common inter...
511 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
OpenAI Product Marketing • 4y
Ideally, PMM comes in during the product roadmap process. One area where I've seen PMM historically drive value is through market and competitive insights. Especially at ...
1293 Views
Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 3y
1. Intial product definition - Owned by Product, PMM consults. Help the team to assess: Are we building something that meets the basic requirements of the market? Where d...
1078 Views
Shopify Senior Product Marketing Lead • 5mo
This is such a good question because honestly, the PM/PMM dance can get messy - especially when you're in the thick of a launch and everyone's stressed. I've been in thos...
819 Views
Related Questions
Who owns pricing - product management or product marketing? If product management, then what is product marketing's role?Doing a little Product Marketing org research (specifically for digital platforms) - in your world, does the Product Marketing function sit in the same group as Product Management, or elsewhere in the org?