What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
Snorkel AI Vice President of Marketing • 6y
tl:dr: Both and then some. It is as important for product marketers to be involve in the inception stage as it is when taking new feature/product to market. Features th...
1871 Views
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
Bringing in information about trends in the market, what competitors are doing, and the most important thing - USER FEEDBACK! I have learned over the years that the best ...
1079 Views
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Flexera Chief Product Officer | Formerly Rackspace, Dell • 5y
This answer really depends on the partnership between PM and PMM at your organization. Are you the type of company where PM and PMM are partners? Or are you the type of o...
913 Views
I have seen it go both ways. It really depends on the relative strength of the product and product marketing teams. Product marketing, though, is probably the best positi...
784 Views
Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 3y
The answer has a lot to do with how you and your PM work together. Ultimately, much of the PM<>PMM relationship comes down to what you each agree to own- it's diffe...
770 Views
Shopify Senior Product Marketing Lead • 4mo
Okay, real talk - this is THE question that determines whether PMMs feel like strategic partners or just the folks who execute launches, right? I've been in roles where P...
811 Views
Inngest Head of Marketing • 4y
I think both, though the latter (naming, branding, messaging, etc) seems to be the default for most PMMs. If PMMs want to partake in the beginning of the cycle—what's act...
431 Views
OpenAI Product Marketing • 3y
In terms of roadmap, one area where I've seen PMM historically drive a ton of value is through market and competitive insights. By bringing insights from the market, comp...
452 Views
VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y
Product marketers should leave there stamp outside and inside the product. What I mean is that traditional marketing always takes place outside of the product i.e. sales ...
760 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
For product marketing to be most helpful, the more “upstream” you can get involved the better. This means partnering with product from the earliest stages—when whitespace...
721 Views
Related Questions
Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? what data you prioritize to share with product to influence their roadmapWhat recommendations do you have for influencing the roadmap early?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? How do you track and demonstrate how product marketing has influenced the roadmap?What are the main channels product marketing can use to influence roadmap?