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How do you incentivize your sales team (AE or CSM) for platform / solution selling versus a specific product offering?

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2 Answers
  1. Jeremy Moskowitz
    Jeremy Moskowitz

    MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y

    Work closely with a handful of reps with an early adopter mentality and highlight their wins so the team has reason to believe in selling something new.  A common misconception about salespeople is that they are automatically incentivized to sell a new product if the dollar value is higher because it means more commissions.  As a former sales rep, I can tell you that’s not true; salespeople like to sell things they are good at selling because when 50-70% of your compensation is variable, a bird ...Read More

    1,141 Views
  2. Emi Hofmeister
    Emi Hofmeister

    Zuora VP Product Marketing • 8mo

    Driving change within a sales organization is one of the most challenging parts of the job. Before doing anything else, I recommend partnering with sales leadership to identify a sales champion for the project. This person can advise on what will resonate, communicate updates back to the field, and ultimately stand behind the “new way” of engaging prospects and customers. Together with your champion, identify how to best motivate and incentivize solution selling within the team. A few effective ...Read More

    1,107 Views

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