How do you distinguish between a product, a feature, and a solution?
Clarify.ai Head of Marketing | Formerly Atlassian, Intercom, Loom, Equals • 8y
Great question–tough to answer without getting too specific about Intercom and what works for us based on our own situation and approach in general. But, here goes. :) ...
3327 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
Of the three, product and solution have the most overlap. In a technology context most often the difference is that a solution involves more than just a piece of software...
1608 Views
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Guidewire Software Senior Product Marketing Manager • 8y
Product: This is your product or platfrom (e.g. Salesforce Sales Cloud)Feature: This is a specific part of the platfrom that customers can use (e.g. Contacts, Leads, Acco...
1363 Views
Skopenow Director of Product Marketing • 8y
I'm going to focus on just one part of that equation: Solution. This is an often misrepresented piece of the product marketers toolkit. I have found that so many companie...
1153 Views
BrainKraft Founder • 8y
It's a difference with little distinction. From a buyer's POV it's the thing that solves their problem or satisfies their need. Some sales VPs want to use the word 'sol...
1047 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
For more info on what Mike mentioned about the "whole product" I'd highly recommend reading the relevant chapter in Crossing the Chasm.
1038 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
The distinctions between what is a product, feature, and solution can be somewhat subjective and can vary depending on the specific context and perspective. My POV: A p...
911 Views
Ouster Vice President Marketing • 8y
To me, a solution is a prescriptive collection of products and features that solve a well-defined problem for your customer. A product is anything you could conceivably s...
3586 Views
Mentor | Product Marketing Leader | Formerly Lenovo | Dell Boomi | Celigo | GoodData • 6y
It's easy to use the words product, feature, and solution as different options. As product marketers, it's important for us to understand the subtle differences. A featu...
1720 Views
Interesting question for sure. I feel that most of these answers do a great job of highlighting the distinction, but something I would add is that the product is essentia...
1245 Views
Related Questions
How can I help my company make the switch from product to solution marketing?How to create a strategy for solution selling?How would you tackle the issue when there are conflicting opinions on which key features to highlight in messaging? How do you differentiate your own products from one another but still show that they complete each other/are complementary?What are the best ways to differentiate a new product category?How is your team making the transition from product marketing to solutions marketing?