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How do you distinguish between a product, a feature, and a solution?

Matt Hodges
Clarify.ai Head of Marketing | Formerly Atlassian, Intercom, Loom, Equals8y
Great question–tough to answer without getting too specific about Intercom and what works for us based on our own situation and approach in general. But, here goes. :) ...
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3327 Views
Mike Flouton
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust8y
Of the three, product and solution have the most overlap. In a technology context most often the difference is that a solution involves more than just a piece of software...
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1608 Views
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Pat Ma
Guidewire Software Senior Product Marketing Manager8y
Product: This is your product or platfrom (e.g. Salesforce Sales Cloud)Feature: This is a specific part of the platfrom that customers can use (e.g. Contacts, Leads, Acco...
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1363 Views
Clare Hegg
Skopenow Director of Product Marketing8y
I'm going to focus on just one part of that equation: Solution. This is an often misrepresented piece of the product marketers toolkit. I have found that so many companie...
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1153 Views
It's a difference with little distinction. From a buyer's POV it's the thing that solves their problem or satisfies their need. Some sales VPs want to use the word 'sol...
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1047 Views
James Winter
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder8y
For more info on what Mike mentioned about the "whole product" I'd highly recommend reading the relevant chapter in Crossing the Chasm.
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1038 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)3y
The distinctions between what is a product, feature, and solution can be somewhat subjective and can vary depending on the specific context and perspective. My POV: A p...
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911 Views
Derek Frome
Ouster Vice President Marketing8y
To me, a solution is a prescriptive collection of products and features that solve a well-defined problem for your customer. A product is anything you could conceivably s...
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3586 Views
Div Manickam
Mentor | Product Marketing Leader | Formerly Lenovo | Dell Boomi | Celigo | GoodData6y
It's easy to use the words product, feature, and solution as different options. As product marketers, it's important for us to understand the subtle differences. A featu...
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1720 Views
Interesting question for sure. I feel that most of these answers do a great job of highlighting the distinction, but something I would add is that the product is essentia...
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1245 Views