Communities

Platform and Solutions Product Marketing

What are key certifications or courses to become a product marketing manager?

I'm a digital marketing specialist looking to transition to product marketing

4 Answers

Growth Propeller Sr. Product Marketing Manager and Consultant • February 20

I am aware of just a few 1. Pragmatic institute - I took it. However, I found that to be specific to B2B enterprise sales. 2. 280 Group: I recently found out about this institute, I am looking to connect with someone who has been to this program. 3. AIPMM: Seems to offer courses similar to Pra......Read More

1336 Views

Have you taken this course (productmarketingbootcamp.com)? I am looking to hone skills/knowledge in product marketing. Coming from content marketing and marketing ops, it hasn't been as easy to merge into PMM. Any other course recommendation is appreciated too!

4 Answers

Jekia Ford

isolved Product Marketing Manager • February 21

I was actually looking at the same thing and wondering myself. I've been in product marketing for 4 years. Completely self-taught and winging it. I'm hoping some seasoned PMMs answer this question very soon. Have you looked into Product Marketing Alliance? I haven't done their certificate program......Read More

474 Views

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

13 Answers

Christy Roach

AssemblyAI VP of Marketing • October 9

Everyone’s definition of soft and hard skills differs, but here are the nine skills that I think are the most important for a product marketer to have. I've used these skills as a compass to help me grow in my own career and have turned them into a success guide for my team at Envoy to use: Soft......Read More

6279 Views

How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?

Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved

4 Answers

April Rassa

Aventi Group Product Marketing Consultant • January 20

The key is to clearly define roles and responsibilities within your Marketing organization. For starters, let's start with where Product Marketing fits in. Product Marketing operates at the center of product, marketing, sales, and customer success teams. Under the general marketing umbrella, the......Read More

1032 Views

Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?

I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?

8 Answers

Alex Chahin

Titan VP of Marketing • October 4

What an exciting opportunity this is for you! I’m thrilled that you’ve earned this chance. When I joined Hims & Hers, I was in this exact position where I got to build out the Product Marketing team from scratch. It was one of the most valuable learning experiences of my career so far. Your li......Read More

698 Views

How does your platform and solutions PMMs collaborate with product-focused PMMs?

I'm the first product marketer focused on a specific industry across our entire platform while the majority of the team is focused on specific product(s) and/or sales segment.

2 Answers

Cheryl Neoh

Toast Director, Product Marketing - Core product & SMB Segments • August 29

* Regular catch-ups (1-on-1s): These are important opportunities for specific line-of-business (LOB) / product leads to share top priorities & initiatives with those who operate more cross-functionally across PMM, and vice versa. In addition to 1:1s, these can also be in the form of qua......Read More

501 Views

If you're a B2B company with a horizontal platform considering vertical expansion, how would you structure your approach for deciding what new vertical(s) to enter into? More specifically, how do you handle the tradeoff of addressing many/most of the needs for a specific vertical vs. only addressing 1-2 needs for multiple verticals?

1 Answer

Indy Sen

Canva Ecosystem Marketing Leader • December 22

Great question, and always exciting to be at a juncture where you're considering expanding your GTM to address specific verticals and opportunities. Getting a vertical right is not always easy, but when you have the right structure and offerings, the work across other opportunities is very repeat......Read More

1182 Views

How does Sales Enablement change when you go from selling a product to selling a platform?

8 Answers

Krithika Muthukumar

OpenAI VP of Marketing • December 20

While you can have really compelling per-product pitches, the real challenge of selling a platform is getting prospects and customers to buy into a vision that unifying their systems is going to be a force multiplier for their company. The value is that 1 + 1 > 2. In selling a platform, it’s impe......Read More

3747 Views

When your platform does many things, how do you prioritize your messaging hierarchy?

11 Answers

Diana Smith

Hashi Senior Director of Product Marketing • July 17

You nailed why platform products are difficult to message. This is also why I think they are more fun than working on “point solutions.” (Please forgive me for using that heinous jargon.) In the best-case scenario, you can identify an overarching value proposition for using the platform that r......Read More

3122 Views

How can a PMM best keep their leadership (Sr. Director, VP-level) best updated on an iterative & volatile product development process for a venture bet? What's the best communication cadence and format so leadership has confidence in the team?

I work at a large tech enterprise, where product development usually follows a predictable timeline and cadence. However, I'm the lead PMM on a massive venture bet, where product development is highly iterative (lots of testing, learning, and re-thinking of the product plan). I've been asked to "own" the GTM strategy & regularly share out on it, even while the product plan is not fully in place. I'm struggling to manage up & could use advice on what a leader is really looking for in terms of comms on a project like this.

1 Answer

Jason Perocho

Amperity SVP, Head of Marketing • December 22

The best way is to help the product and engineering teams bucket and articulate their work and goals. 1. Bucket [or Theme] Product Development - Help your product managers and engineers create distinct buckets for their work. I have been a part of organizations with 40 features under ......Read More

338 Views

Communities

Product Marketing Community

Product Management Community

Demand Generation Community

Revenue Operations Community

Customer Success Community

Sharebird

Social