Platform and Solutions Product Marketing

Today all our packaging is solution-based, or bundles, and we help multiple personas in each solution. this is the first time we want to package something for a persona using multiple products/features

Most B2B companies have a strategy for solution selling. How do they do it? How do they know which use cases or industries to focus on? How do you go from having the research to delivering the strategy for solution selling?

Let's say the company has a portfolio of complex products, each one that does something totally different, but they all work together to create a single platform. But here's the catch: customers are used to buying individual products vs the platform. How do you make that switch and roll it out to existing customers and the rest of the market?

The startup I work for is making the switch from product to solutions marketing. I will be leading this effort. How can I ensure we do the switch well?

Do PMMs share both product and solutions marketing responsibilities? Or do PMM now speak more to the users and solution marketers to the buyers?

I'm a digital marketing specialist looking to transition to product marketing

Is there a tool that helps PMMs with the day to day work of producing and managing assets?

I'm the first product marketer focused on a specific industry across our entire platform while the majority of the team is focused on specific product(s) and/or sales segment.

Are you looking at things like adoption? If so, how do you work towards that or other success metrics?

We are a B2B company with a horizontal platform considering vertical expansion, and trying to decide which new verticals to enter.

I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?

I work at a large tech enterprise, where product development usually follows a predictable timeline and cadence. However, I'm the lead PMM on a massive venture bet, where product development is highly iterative (lots of testing, learning, and re-thinking of the product plan). I've been asked to "own" the GTM strategy & regularly share out on it, even while the product plan is not fully in place. I'm struggling to manage up & could use advice on what a leader is really looking for in terms of comms on a project like this.

My company’s product (we’re a marketplace) serves three distinct segments with very different motivations. I’m struggling to create brand messaging that speaks to all three. Any advice on how to approach? Or is this a matter of needing to choose one segment to focus on?

We're currently revisiting our content strategy here at Resultados Digitais, and some help on the subject would be very valuable. Our main challenges include: - Finding which types of of subject/content/format/channel work better, and in which stage of the journey; and - Understand how far should we go on segmenting and personalizing our strategy, and under which axis (demographics, persona, etc);

I am at a company where Product builds the roadmap without many insights from Marketing or research.

Question asked from the perspective of a CRM vendor that is trying to scale up.