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Does your product marketing team sit in marketing, product management or someplace else?

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3 Answers
Platform and Solutions Product Marketing
  1. Jeremy Moskowitz
    Jeremy Moskowitz

    MURAL Vice President, Segment Marketing | Formerly LinkedIn • 2y

    I sit on the Product & Solutions Marketing team, which is part of our Core Marketing Organization alongside PR, Customer Marketing, Demand Generation, Digital Marketing, Content Marketing, and Events.  Our Product Marketing & Strategy team sits in our Product Organization with our Product, Design, and Engineering teams. The Product Marketing & Strategy team is responsible for capability messaging and documentation, creating, maintaining & externally presenting the product roadmap ...Read More

    552 Views
  2. Div Manickam
    Div Manickam

    Mentor | Product Marketing Leader | Formerly Lenovo | Dell Boomi | Celigo | GoodData • 6y

    Our team, Portfolio Messaging (product, industry and solutions) are part of the Product organization (I report to the Chief Product Officer) to help build synergy with Product Management and solutions team. We work closely with Product, Marketing and Sales to meet business needs. We have the process and team interlocks across Boomi from Demand Generation, Sales Enablement, Business Ops, Sales Ops etc. Here is a good read for the holidays on how to think about where product marketing would sit. I ...Read More

    968 Views
  3. Danny Sack
    Danny Sack

    SAP Director of Product Marketing • 4y

    This is a really great question and one that will define the role you play in the organization greatly. I like to say that when the PMM team sits in Product Management, they become capital P Product, lowercase m marketing managers (PmM). The focus is heavy on technical capabilities and you're going to spend a less time with the Marketing team. Often this felt like I was throwing my work "over the wall" to the marketing team. When I've sat in Marketing it's reversed. Lowercase p, capital M (pMM) ...Read More

    1,334 Views

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