Sharebird
Sign Up / Sign In

How do you measure the value AI brings to product marketing?

Answer
2 Answers
AI and Product Marketing
  1. Jeremy Wood
    Jeremy Wood

    Adobe Head of GTM Strategy, APAC & Japan • 9mo

    Thats a really tough question to answer and I'm not sure I have a super concrete response however similar to some of my other responses, I do believe in the productivity booster components that AI brings. If I can build out a messaging framework or a pricing and packaging POV in a fraction of the time prior to AI helping, that allows me to be 'in market' much quicker overall. It also allows me to iterate much more quickly helping stay optimised with everything from assets to messaging to competi ...Read More

    1,585 Views
  2. Neel Patel
    Neel Patel

    Anthropic Enterprise & Solutions Marketing • 1y

    When it comes to measuring AI's impact for product marketing, I've found it really helps in several areas: Message crafting & testing Competitive & industry analysis Predictive analytics on consumer trends/behaviors Content writing support (e.g. press releases, keynotes, etc.) Actioning various stages of a product launch workflow I'm also discovering more and more applications—whether that's helping synthesize key trends from customer calls or helping inform what we should think about la ...Read More

    1,379 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Nicole Smayling

Salesforce Product Marketing Director | AI, Data & Apps Portfolio, Nicole Smayling on AI and Product Marketing

July 7 @ 10:00AM PT

Register
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD, Abid Chaudhry on AI and Product Marketing

June 18 @ 11:00AM PT

View Answers
Eila Shargh

Okta Dir. GTM Growth Product Marketing, Eila Shargh on AI and Product Marketing

June 18 @ 9:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors