How do you measure the value AI brings to product marketing?

When it comes to measuring AI's impact for product marketing, I've found it really helps in several areas:

1. Message crafting & testing

2. Competitive & industry analysis

3. Predictive analytics on consumer trends/behaviors

4. Content writing support (e.g. press releases, keynotes, etc.)

5. Actioning various stages of a product launch workflow

I'm also discovering more and more applications—whether that's helping synthesize key trends from customer calls or helping inform what we should think about launching next. What I'll do is block off an hour each week to think about the core things I'm working on and see where/how I can try injecting AI into those workstreams. It's more time upfront, but I've found it leads to the best results long-term.