Question Page

Other than generating text, do you have any other actionable use for AI?

Claire Peracchio
Zendesk Group Product Marketing Manager - AIJuly 31

Of course, AI is extremely useful for text-heavy tasks, especially tackling the dreaded blank page when you’re just starting out the writing process!

Here are some other great ways AI can help:

  • Acting as a detective: Find and synthesize information faster. You can use AI as a turbo-charged search engine for quicker answers and more thorough research. For example, use it for conducting competitive analysis and market research and developing ideal customer profiles (ICPs).

  • Acting as a coach: You can lean on chatbots to act as a trusted and informed advisor, giving you the insights you need to set strategy. This is a great fit for tasks like segmenting your customer base, positioning a new product, or building a GTM plan.

  • Acting as a copilot: This is one we’ll see more and more of, as AI gets embedded in the software we use to help us make better decisions. AI can proactively guide you through complex tasks, flag issues, recommend data-driven actions, and even anticipate trends. Imagine AI helping you optimize a campaign in real time or alerting you that a key data pipeline is broken, skewing your analysis.

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