How do you obtain intelligence on technical components of a competitor when you don't have access to it?
1 Answer
Giant Stride Marketing Group President • 3y
This is tricky, and the answer may depend on the nature of your product. In B2B software, I find that there is a lot more information in the public domain today. That may...
287 Views
Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
Even if you don't have access to the product: - See if you can find their product documentation online - Similarly, look for API documentation - Speak with your Sales...
1270 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
How do you obtain competitive intelligence on a competitor's product that has very little public-facing marketing around it?How do you get competitive pricing and packaging information from B2B complex sales companies i.e not saas, and with components on hardware, software, business servicesHow do you perform extensive competitive product research?What ways do you gather competitive intelligence that are ethical and fair? What is the most effective way to manage competitive intel in a B2B-scale-up organization that scales to the new markets? Where do you typically uncover the most competitive insights? What frameworks do you use to get clarity on the competitive position?