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How do you obtain intelligence on technical components of a competitor when you don't have access to it?
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Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 17
What's your best practice for making sure competitive, personas, and market research info is always up-to-date, moving from product marketing to sales materials?
Before the product development stage, how do you present market and buyer insights to product? What documents does the PMM own at this stage?