Sharebird

Do you have any suggestions on how to approach market research in a niche and highly confidential industry?

Answer
1 Answers
  1. Rahul Awasthy
    Rahul Awasthy

    Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y

    Leverage specialized firms - there are several 3rd party firms that do the hard work of vetting for titles, anonymity and interviews/focus groups with selected parties that can speak to confidential/sensitive verticals such as healthcare, federal and insurance

    Often these specialized research firms offer deeper insights than generic horizontal research across a product

    869 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors