Do you have any suggestions on how to approach market research in a niche and highly confidential industry?
1 Answer
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • July 10
Leverage specialized firms - there are several 3rd party firms that do the hard work of vetting for titles, anonymity and interviews/focus groups with selected parties that can speak to confidential/sensitive verticals such as healthcare, federal and insurance
Often these specialized research firms offer deeper insights than generic horizontal research across a product
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