Inngest Head of Marketing • 2y
Product usage data
NPS (I always prefer the standard calculation here as a bench mark but there’s other questions you should ask to determine how much value your customers get out of the product)
Feature satisfaction ranking surveys
Customer product requests
Customer support requests
Customer expansion or renewal data
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
First off, nothing beats primary research. Monitoring digital behavior, conducting focus groups, building customer advisory boards, embedding yourself into the customer’s ‘native’ environment, conducting win/loss interviews, visiting clients on site, interviewing your various customer-facing teams... those are all effective ways of getting a view on your customers. Of course, analyst research also has its place when it is finely targeted at your specific market. But the most important aspect of ...Read More
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