What types of research do you do to gather voice of customer insights?
2 Answers
Inngest Head of Marketing • 2y
Product usage data NPS (I always prefer the standard calculation here as a bench mark but there’s other questions you should ask to determine how much value your custome...
1037 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
First off, nothing beats primary research. Monitoring digital behavior, conducting focus groups, building customer advisory boards, embedding yourself into the customer’s...
1564 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
How do you conduct Marketing Research?How do you use research to drive product innovation / test big ideas?What tools do you use for qualitative/VOC research or do you rely on good old fashioned interviews?How do you best collate, store and sort research and turn in them into insights on an ongoing basis?Given that your research can come from many different sources, stored in many different tools and can take many different forms. How do you go about organizing, managing and sharing your findings?What's one essential qualitative research method you recommend entry-level PMMs learn?