Rachel Cheyfitz

I'm strongly against tests except for under very certain circumstances for specific candidates - only when my intuition is a little wavy - and even then, I often skip the...

Create a template that includes the guidance always Only add as much detail as you need based on the other available product documentation Always indicate the value for...

I'll start by saying - ask them! The best way to approach product marketing is to become intimately familiar with your personas. Having said that - remember also that d...

Atlassian is closely associated with engineering/development. For this reason, I'd suggest the following - for starters: - Reddit - Stack overflow - Twitter - LinkedIn -...

I'm unaware of any specific platforms that offer information for these services. I also don't find PMM as a service to bring the ROI you'd want b/c the PMM needs to have ...

Even if you don't have access to the product: - See if you can find their product documentation online - Similarly, look for API documentation - Speak with your Sales...

Treat it like any other campaign. Plan down to the granular level and execute. - Evaluate personas and understand how to contact them - Try AB testing to identify the ...

There are several steps that you can take to ensure that you have the most accurate description and version of a datasheet when features are changing constantly. These st...

Everything delivered external to your company should be properly branded, which means that as a product marketer you should ensure that you understand your company's bran...

Treat this venture as any other important paid venture by actively seeking knowledge and prioritizing your own education. In your CV, make sure to leverage your already e...