Rachel Cheyfitz

I'm strongly against tests except for under very certain circumstances for specific candidates - only when my intuition is a little wavy - and even then, I often skip the test and reject the candidate actually. 

Instead of this, I suggest making sure you ask the right questions during the interview, and making sure your hiring team also supports you in validating impressions and getting those answers. 

• Create a template that includes the guidance always
• Only add as much detail as you need based on the other available product documentation 
• Always indicate the value for all features inside the RN
• Have a PMM review the RN
• Consider additional doc efforts to provide the relevant marketing language as well 

I'm unaware of any specific platforms that offer information for these services. I also don't find PMM as a service to bring the ROI you'd want b/c the PMM needs to have in-depth awareness of the product to perform. However, I do know of people offering PMM consulting services and personally can provide that information to anyone interested - offline only though. 

Even if you don't have access to the product: 

- See if you can find their product documentation online 

- Similarly, look for API documentation  

- Speak with your Sales people regularly - prospects give away tons of secrets

- Stay in touch with HR - ex-employees also have a lot of information that they ARE allowed to share and can be helpful; and when they join your company, conduct a recorded debriefing with them whenever possible 

Treat it like any other campaign. Plan down to the granular level and execute. 

- Evaluate personas and understand how to contact them 

- Try AB testing to identify the language that succeeds best

- Be clear about your purposes in every ad, email, etc. 

- Speak with friends and influencers and recruit them to help get the word out 

Everything delivered external to your company should be properly branded, which means that as a product marketer you should ensure that you understand your company's branding guidelines and/or procedures. 

Beyond that, branding doesn't have much involvement in product launches; typically these are owned and led by product marketers in collaboration with other Marketing teams aside from branding.