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How do you optimize your email management to increase productivity in your product marketing role?

Chandra Patel
Salesforce Senior Director of Product Marketing, Sales CloudOctober 3

Okay - I will say that I hardly use email at all anymore. My current firm is Slack first so we rely on that almost solely at this point. But that can quickly get overwhelming so here are my Slack best practices:

  • Use sections to group channels. Examples are top projects, teams, announcements, resources

  • Star DMs with most critical leadership so that is always on top and being read. Keep this list limited to a small number b/c not everything is super important

  • Search function in Slack is AMAZING. I rely on it rather heavily

  • I do a little Slack clean up for 10 minutes on Fridays. This doesn't mean everything is read. It means that I'm ready to go at the beginning of next week. It includes things like making sure channels are sorted, reminders have been set/scheduled for the following week

  • Use channels and not DMs where possible. Channels don't have to live in perpetuity - there is nothing like a temp- channel for short term initiatives and sprints. Then it can be archived!

  • That being said - use threads and archive channels. That's being nice to your colleagues!

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