Product Marketing Productivity Hacks
How are you using AI for competitive research and battlecard updates?
I’m curious how others are using AI to support competitive research. Keeping battlecards up to date is especially time-consuming — would love to hear what tools or workflows have worked well for your team.
Bloomreach VP, Product Marketing • 9mo
Great question! We're constantly testing out AI tools now. I apply a “consequential AI” lens: any tool must make Product Marketing faster, better, or more holistic. When ...
22410 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Invest time in understanding, connecting and stitching data automatically from different systems so you can save time on moving from signal to action.Build dashboards to ...
520 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Slack is my top collaboration tool for coordinating on different workstreams through dedicated channels, canvas and pinned posts and light automations.Other tools I have ...
537 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Here's my stack today:At work: Internal Cisco AI Assistant for brainstorming, copywriting, feedback synthesis, metrics analysis, generating slides, deep research (market,...
509 Views
Salesforce Senior Director of Product Marketing • 1y
There are so many project management tools so this hard. I'm currently relying heavily on Slack and Canvas so all the stakeholders are in their respective channels.That b...
3139 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Use quarterly planning to move from reactive task management to proactive prioritization. Every quarter, we write down our 3 key priorities and cascade them to initiative...
515 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Maintain a ‘good slides’ deck and ‘top demos’ list that you can pull from.Use AI to brainstorm the outline of your presentation or demo and build on it.Write what you wan...
496 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Driving clarity is very important when you have to manage multiple stakeholders and their varied expectations and agendas. Here are some tips to help figure things out:Wr...
529 Views
Salesforce Senior Director of Product Marketing • 1y
Okay - I will say that I hardly use email at all anymore. My current firm is Slack first so we rely on that almost solely at this point. But that can quickly get overwhel...
3228 Views
Sentry Director of Product Marketing • 7mo
On the surface, it helps me move faster with drafting, editing, and brainstorming — but the value is in the specifics. I use it as a late-night thought partner to poke ho...
658 Views
How do you build a research repository to house all your customer insights, market research, etc.?
Have any of you created a centralized research repository (or something similar) to summarize key customer research and insights, personas, customer interviews, positioning and messaging for different industries or segments, etc.?
My team is looking to create something that is easily accessible by many people in our company but also easily editable to add or update information as we continue gathering more insights as time goes along. I really want it to be easily searchable as well, so our product teams and content marketing team can find things for specific insights, features, industries, etc.
We use Microsoft so bonus points if you use any Microsoft tools for this, but open to any and all ideas!
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
Great question! I think this is always a great aspiration, because when you do it right, you can empower your whole company to be much more self-service in how they tap i...
2770 Views
Salesforce Senior Director of Product Marketing • 1y
I track product marketing success on a few key metrics across activation efforts. All are a signal of how/whether messages are being received in the market. Some of these...
3526 Views
Salesforce Senior Director of Product Marketing • 1y
Quarterly feedback forums are very useful (more frequent maybe appropriate in an earlier stage organization)Alternate with sales and customer success so you are meeting w...
3447 Views
Salesforce Senior Director of Product Marketing • 1y
I "templatize" key content deliverables which effectively builds in guardrails and best practices for new content being created. This can be done across just about any ty...
3075 Views
Salesforce Senior Director of Product Marketing • 1y
Market research doesn't have to be formal or expensive. Some hacks for quick insights:Establish your personal PMM advisory board of sellers in your company. Use them for ...
3156 Views