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How do you think about “managing up” as your career develops (i.e. balancing demonstrating your strategy and seeking the necessary direction from leaders)?

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  1. Sam Melnick
    Sam Melnick

    Postscript Vice President Of Product Marketing • 2y

    Managing up is a huge part of being a PMM, especially when aiming for a leadership position. How this is done depends on where you are in your career and what is expected of you. An IC Product Marketer needs to manage up and across, but I'd expect them to seek out specific direction from their manager and other key stakeholders more frequently than a senior manager or Director who should come with more developed plans and recommendations. That said, there are a few common themes that I would rec ...Read More

    5,948 Views
  2. Dee Johns
    Dee Johns

    Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 1mo

    Managing up changes quite a bit as you move through PMM roles. Early on, it can feel like you’re checking in for direction. At senior levels, it should feel more like you’re aligning on decisions you’re already well across. In strong PMM teams, managing up isn’t about more updates – it’s about better judgement being visible earlier. What I’ve found helpful: Come with a point of view, not a blank questionIf I’m asking for input, I’ve usually already done the thinking. I’ll share where I’m leaning ...Read More

    173 Views

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