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How do you define success leading PMMs? What are the KPIs you track?

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2 Answers
Product Marketing Career Path
  1. Madeline Ng
    Madeline Ng

    Google Global Head of Growth Go-to-market, Google Maps Platform • 6y

    The most important KPIs to track are the ones that align closely to the business. Are you in a new product area? The KPI might be the number of customers you close and the number of references you can provide publicly or to your sales team. Are you in a competitive consumer product, but an incumbent? The KPI might be monthly active users and retention.  Start with the business goal and then back into the product marketing goal that you have control over. For example, if there is a revenue goal f ...Read More

    8,339 Views
  2. Melinda Chung
    Melinda Chung

    Credit Karma Senior Director of Product Marketing | Formerly Adobe, GoDaddy, VSCO, 3x startups • 4y

    For myself, I track based on completions of specific milestones (specific deliverables we planned for - i.e. sales play development, enablement, strategy completed, etc) that were led by myself and/or my team.

    I also track my team’s engagement score in our annual surveys and work towards improving against the opportunity areas that I’m not as strong on.

    886 Views

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