How do your industry PMMs collaborate with product- or sales segment-focused PMMs?
I'm the first product marketer focused on GTM strategy for our platform to a specific industry when the rest of the team owns specific product(s) and/or sales segment.
2 Answers
Treasure Data Director of Product Marketing • 7mo
I always like to align on a common goal to start! Pick maybe 3 key metrics (win rate, account value, time to first meeting, attach rates, adoption/usage, etc.). Start fro...
531 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
There are two questions here, and I'll address both. One answer is much shorter than the other. How do we collaborate across industry and core PMM? Constantly. At Meraki...
1581 Views
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Who are the critical partners/stakeholders in the organization for industry PMM? What does an industry product marketing manager need to be exceptional at compared to product marketing manager?Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?