What does an industry product marketing manager need to be exceptional at compared to product marketing manager?
I'm curious about the experience of others, which group has been harder to work with––Product or Sales? And why and how y'all work through issues?
At what stage of a company should a product marketing team think about resourcing an industry-first approach?
How do you set revenue targets for your industry that you're focused on when the sales team's quota isn't tied to your industry?
I'm the first product marketer focused on GTM strategy for our platform to a specific industry when the rest of the team owns specific product(s) and/or sales segment.
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