Treasure Data Director of Product Marketing • 9mo
Ok so...this might be a hot take, but typically I feel like people lean into "verticalization" before they're ready (aka too small, or not mature enough). Like it feels like the right thing to do because you want to speak to buyers in the right way, but there is a lot of research out there that says "verticalization only makes sense once your company is well beyond $100 million in revenue." The other thing to consider, if you go the verticalization route, you better have at least a handful of cu ...Read More
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