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Grant Shirk

Head of Product Marketing, Cisco Meraki, Cisco
Grant Shirk
Head of Product Marketing, Cisco Meraki, Cisco
Added July 22, 2021Published in PMM Interviews's

Video: PMM Interviews with Cisco Meraki's Head of Product Marketing, Grant Shirk

Having been a product marketer since 2007, Grant knows exactly what to look for in his candidates. Whether you’re a well-seasoned PMM or just trying to get your foot in the door, showing that you’re curious, work well with sales, and have a good understanding of your company’s product is key. In this episode, Grant elaborates on why those skills are important, as well as how he structures his interview panel to assess them. He also touches upon common mistakes to avoid in the process and how ...more
Added July 6, 2021Published in AMA's

AMA: Cisco Meraki Head of Product Marketing, Grant Shirk on Product Marketing KPIs

Cisco Meraki Head of Product Marketing, Grant Shirk

on Product Marketing KPIs

Head of Product Marketing, Cisco Meraki
Cisco
Head of Product Marketing, Cisco Meraki at Cisco
Time for some radical transparency.  I'm in the midst of this right now. Tomorrow (July 7th) is my 30-day milestone at Cisco Meraki. It's been an awesome first four weeks, and I'm really looking forward to what's next. (Shameless pitch - we're hiring, too!) The size of the company and team ...more
Head of Product Marketing, Cisco Meraki at Cisco
Aim high, and ask for more than you think you'll need - but not by more than 15-20%. People will always be your biggest budget line item in PMM - we're the most valuable asset because structured thinking and positioning can't really be outsourced or delegated to software. However, key items that...more