Profile
Grant Shirk

Grant Shirk

Head of Product Marketing, Cisco Campus Network Experiences, Cisco
About
Grant Shirk is the Head of Product Marketing for Cisco Meraki. With over two decades of experience in marketing strategy, positioning, product design, and leadership, he's truly an enterprise software nerd at heart. Prior to joining the Meraki tea......more

Content

Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesJuly 6
Time for some radical transparency.  I'm in the midst of this right now. Tomorrow is my 30-day milestone at Cisco Meraki. It's been an awesome first four weeks, and I'm really looking forward to what's next. (Shameless pitch - we're hiring, too!) The size of the company and team adds a laye......Read More
6898 Views
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesJuly 6
Pulling this one up. It's outside the realm of KPIs and measurement, but I think it's really critical. And I have a few strong opinions here.  If I can summarize this back, as part of your interview process, you were given an assignment to build an overall strategic plan to take a flagship pro......Read More
1962 Views
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesJuly 6
This is what makes PMM so fun. And also a little chaotic. You're frequently context-shifting between strategic investments (a 12- to 18-month horizon), quarterly operational work (those "big rocks" and Tier 1 launches), and the daily/weekly/monthly execution below the scenes. And then a compet......Read More
1187 Views
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesAugust 15
The pressure's on for this one. Feels like this is the kind of topic first chapters in business books are devoted to.  A successful GTM is hard to describe in detail. Every business, customer, product, team, and marketplace are different and the right path through can vary widely. And the deta......Read More
1160 Views
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesApril 12
This is a fun one. An aphorism we could coin here is that "Competitive battlecards are just like datasheets. Every salesperson desperately wants a new one, but nobody ever uses them."  The challenge is that most competitive intel and content is boring, too detailed to use in the moment, hard t......Read More
1158 Views
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesDecember 14
Okay, this is a fun one, so I'm going to start here. As a former UI designer (at Pixo and Tellme Networks**), this is probably the most fun you'll have in product marketing. You're bringing together three functions that thrive on different kinds of creativity. Words, emotion, and structural desig......Read More
1120 Views
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesJuly 6
I am a huge proponent of shared KPIs. Like Product Managers, Product Marketers often have to work through and influence other teams in order to reach their goals -- and, more aspirationally, to help their customers reach their goals. Shared metrics have superpowers. They drive alignment, account......Read More
1095 Views
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesApril 13
This is a great one! It's also something few people do well in an interview setting. It's a bit challenging to do verbally, but if you think it through in advance, you can be prepared when the opportunity presents itself. The first thing - the success of your positioning in an interview settin......Read More
1085 Views
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesAugust 15
I'm a little biased here, but I don't believe that there are courses or certifications that are a prerequisite or requirement to jumping into product marketing. If you haven't done any marketing before, or worked alongside a good marketing team, Pragmatic Marketing by the Pragmatic Institute is a......Read More
1084 Views
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesAugust 15
Other than everyone?  Product and UX - To highlight industry-specific opportunities for roadmap or positoning Sales - To help them drive better discovery, solution positioning, and credibility with a customer PMM - To pressure test messaging and inherit the best, most compelling value props ......Read More
1057 Views
Credentials & Highlights
Head of Product Marketing, Cisco Campus Network Experiences at Cisco
Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few.
Top Product Marketing Mentor List
Studied at Stanford University
Lives In Pleasanton, California
Hobbies include Ultimate Frisbee and Scrabble
Knows About B2B Product Marketing KPI's, Messaging, Brand Strategy, Influencing the Product Roadm......more
Work At Cisco
Senior Product Marketing Manager, Outshift
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