In practice, how does industry marketing and solutions marketing look different from product marketing? Doesn't product marketing have to message to industries and solutions already?
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 4y
Most organizations do not properly understand solution and industry marketing - mainly because it is different from how the company currently operates. Industry marketing...
722 Views
Amperity SVP, Head of Marketing • 1y
Product Marketing focuses primarily on product-centric benefits and outcomes. Product marketing tends to focus on one part of a wider solution. "The suspension provides t...
603 Views
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Dusty Robotics Head of Marketing • 4y
First off, I think of both industry and solution marketing as specializations within product marketing; and there are cetainly successful companies that don't divide out ...
1255 Views
Motive Product Marketing Lead • 4y
When a company has a broad portfolio of products and serves multiple vertical markets, it is useful to have product marketers dedicated to reaching those audiences. This ...
788 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
This varies by organization. Generally speaking, the VP PMM leader creates an organizational strategy that outlines all of this. Here’s how I have seen it work at various...
1350 Views
Related Questions
How would you describe the difference between solution marketing and product marketing? When or why should a product marketing function carve out an industry marketing role vs just have traditional product marketing run this?How can I help my company make the switch from product to solution marketing?At what stage of a company should a product marketing team think about resourcing an industry-first approach?What,if any, is the difference between platform and solution marketing? How do you approach messaging and customer segmentation?