Upgrade, Director of Product Marketing • 3y
Naming is important! Ideally your category is established enough that there are industry terms that you can use. That way you're building brand equity for your brand name and using category terms that explain what your brand does. For example, I believe Gartner coined the term composable commerce for when retailers want the ability to pick and choose ecommerce technology instead of adopting a monolithic structure. If you're entering a category that has a name or term, make sure you're leveraging ...Read More
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