Marketing messages and activities can be very subjective and subject to debate. What have you done to align executives and stakeholders so you can execute well?
How should a startup approach what to name their new category? How important is it to do that and how should the company weave that name into their messaging?
What analyst activities actually help reinforce your brand differentiation vs are expensive and produce little ROI?
How much effort is it to market products that create new categories? As in time and touches vs. existing products.
I'm a product marketing team of 1 - what would you recommend as easy, every-day tools/actions that will help me understand our customers that little bit better?