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Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?
Product Marketing & Event Leader, Strategist, & Consultant at 56th Street Productions, LLC | Project Product | Formerly STANLEY Security (Securitas), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • January 12
What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • April 13
What analyst activities actually help reinforce your brand differentiation vs are expensive and produce little ROI?
I'm a product marketing team of 1 - what would you recommend as easy, every-day tools/actions that will help me understand our customers that little bit better?
When creating a category how important is it to have a new title to sell into? Can you create a category with an existing role as main user?
Vice President Product Marketing at ClickUp | Formerly Momentive, Gainsight, Marketo • December 20
where do you start? what kind of classes? etc.